5 emails to help you hold on to clients
You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough […]
5 ways to maximise the impact of your emails
It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it. Why is that? Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway. However, there are some goals that we should cling to, […]
Are your marketing efforts hurting you?
Anyone who is older than the iPod will know how transformative technology has been for businesses over the last twenty years. Nowhere is this more obvious than the world of marketing, and the real estate industry is not immune to these changes. It’s common knowledge that today’s market requires a digital presence, which is why […]
Make the Most of your Time
You already know what you need to do. It’s obvious. You need to meet with new clients and hold on to the old ones. It’s the how that’s the hard part. To put it simply, you are busy. To put it accurately, there isn’t enough daylight to possibly accomplish everything in your overloaded schedule. Between phone calls, paperwork, chasing […]
Building Trust with your Audience
For efficiency and effectiveness, the digital market is impossible to beat. Within a single newsletter we can walk our clients through dozens of properties and offer countless services; all they have to do is click. Yet, currently the average open rate for real estate email marketing is 21%. Nearly 80% of our audience is walking […]
Building Trust with your Audience
For efficiency and effectiveness, the digital market is impossible to beat. Within a single newsletter we can walk our clients through dozens of properties and offer countless services; all they have to do is click. Yet, currently the average open rate for real estate email marketing is 21%. Nearly 80% of our audience is walking […]
5 Ways to Improve any Subject Line
You’ve spent hours crafting your newsletter. You have chosen specific properties and found relevant articles that will appeal to your readers. You even updated your old headshot with a recent photo and replaced the banner image with a stun You’ve spent hours crafting your newsletter. You have chosen specific properties and found relevant articles that will […]
The Sound and Fury of Modern Marketing
It seems like Ferris Bueler’s iconic maxim, “Life moves pretty fast,” has become a bit of an understatement. From the moment we wake up we are constantly bombarded with media from all angles. We hardly have a chance to breath, let alone make rational choices. In terms of marketing, our message has to stand out […]
Target market like a pro
We encourage our clients to send regularly, and are often asked ‘but won’t my readers get sick of receiving my emails?’. They will if the content is irrelevant to their situation, but if your client fits into specific or multiple segments and you don’t take the time to note that, you may miss out on […]
How to get the best results from your client newsletter
Implementing these easy, yet effective techniques will ensure your newsletter is engaging and well received by your contacts – meaning you’re front of mind when they decide to move in the market.
