Here's how the Facebook Update will affect your marketing
With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this […]
Case Study: Jarrod Perry's Impressive Rise
Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s […]
Email or Social Media Marketing?
What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes […]
Create Emails that Produce Leads
Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to […]
Elevate your Social Media Marketing
Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal […]
Elevate your Social Media Marketing
Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal […]
3 Statistics You Need to Know
Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says […]
Best day and time to send real estate emails
Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends […]
The Advantages of a Fresh Database
You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated. These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge. People can update their email addresses, names […]
Ignore Social Media at your own peril
The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users. That’s right. Billion. With a B. With numbers like […]
