Reveal Potential Buyers and Sellers with Strategic Targeting.

By Claire Dimauro, January 13, 2020

Get more from your database by using strategic targetting to build stronger relationships and reveal potential buyers and sellers.

iRealty’s system tracks how your subscribers are clicking and interacting with your newsletters so we have data on whether they’re in buying mode, selling mode or are in the market. We can use this information to create targeted subscriber lists.

You can use iRealty’s subscriber data to create groups or set up filtered subscriber lists to send to. Using this data will allow you to make your emails more tailored and targeted. Try sending out Recently Sold updates to people who we’ve tracked clicking on an appraisal banner or .

Targetting ideas to try: 

1. Send out Recently Sold updates to people who we’ve tracked clicking on an appraisal banner

2. Send your New Listing to subscribers who have shown interest in similar properties

Key Takeaways: Be strategic with your targeting and you’ll see your engagement increase. Use smart filters to identify different targetting groups then send them relevant information that will keep them engaged and interested in your emails.


Our team is more than happy to help you create targeted subscriber groups. We can even manage your database and marketing for you if you don’t have time. Just click the button below to learn more.

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