Claire Dimauro

Showing all posts made by Claire Dimauro.

The 80:20 Social Media Rule for Real Estate Agents

It can be a struggle to find the right balance when posting on your social media pages.  If you often find you’re leaving posting to the last minute or just not adding to your page for weeks at a time, because you don’t know what to post, there’s a good rule of thumb you can use to help. Stick to the 80:20 ratio when planning your social schedule. 80% of your posts should be relevant educational or entertaining content, designed to build a relationship with your audience. Only 20% should be sales or service posts used to promote you. Nobody wants to be constantly sold to when they follow you on social media so striking this balance will keep people engaged. Be sure to like and follow us on Facebook […]

By | August 16, 2019 | Marketing Tips, social media

Are You Using Your Real Estate Database to Its Full Potential?

Do you ever feel like your newsletters just aren’t reaching the people they need to? Do you feel like you’re risking too many unsubscribes every time you blast your latest listings at your real estate database? This is not an unusual feeling to have and it’s not something you should ignore. That feeling you have of not getting the right messages across to the right people could mean that you’re under-utilising your database. Luckily, there are a few easy solutions to this problem, tried and tested by iRealty’s Digital Marketing team. 1. Test Your Emails Using Different Sending Groups If you’re entering the email marketing space with a fully set up CRM, brimming with different subscriber categories, you’ve probably already got the groups you want to send your emails to […]

How to Choose Content for Real Estate Emails

Choosing newsletter content that resonates with your subscribers and achieves results can feel a bit like guesswork.  If you break it down into these three steps you’ll find it’s much simpler than you might at first think. Real Estate emails to clients don’t need to be boring. With these tips, you’ll increase subscriber engagement and stay front of mind.   1. Know your area, your community and your content Understanding the predominant needs and wants of your database will ensure that you choose relevant content for them. It’s simple, if you sell property in an inner city area that’s popular with young professionals, your articles should be tailored to that group of people. If you sell in a coastal haven that’s popular with holidaymakers then your content will be completely […]

By | June 10, 2019 | Articles, Marketing Tips

Why Tracking Vanity Metrics Might be Hurting Your Marketing

When it comes to marketing, creating content and playing with the latest digital toys may be more fun than analyzing your data. But without evaluating results, it’s impossible to understand the return on investment, or how to improve it. To make matters worse, there is a right way and a wrong way to analyse your marketing data. Some data points might make you feel great, but they may add very little value. These are known as vanity metrics. They’re flashy numbers that look great on paper but have no clear benefit, and provide little help for future marketing decisions. Odds are you are using these metrics. So, what are they, and what should you be looking at instead?

By | September 27, 2018 | article, Marketing Tips, social media

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could find your post, whether they follow you or not.

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