Best (and worst) real estate subject lines of 2017
I am willing to wager your inbox overflows with new emails every day. I know mine does. Every morning I wake up to dozens of new messages waiting to be read. Some will be Facebook notifications, others will be airline advertisements, and a few will be actual messages from real people. My first response is […]
3 Statistics You Need to Know
Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says […]
Best day and time to send real estate emails
Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends […]
The Advantages of a Fresh Database
You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated. These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge. People can update their email addresses, names […]
5 ways to maximise the impact of your emails
It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it. Why is that? Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway. However, there are some goals that we should cling to, […]
