Articles

Showing all posts from the Articles category.

Three content tips to add to your Real Estate Marketing Strategy.

Last year, my excitement to see Facebook’s latest update was quickly interrupted when I saw two sneaky ads embedded in my chat list. Camouflaged to look like a recent conversation, my digital marketing brain rejoiced at clever ad placement while my consumer mind revolted at the intrusion of yet another intimate space. My inner consumer won the battle and saw me blocking a Facebook ad for the very first time. It got me thinking. How many others were doing the same and what did this mean for the real estate industry? According to eMarketer one in four US internet users say they block ads. While Medium ranked Content Marketing as one of the top 5 trends to combat Adblock. This comes as no surprise as content marketing is about providing […]

By | May 13, 2019 | Articles, Marketing Tips

7 Powerful Ways to Improve Real Estate Emails to Clients

If you’re struggling to get your emails noticed, this article is for you. You can improve your real estate emails by focusing on providing relevant and engaging content. We give you 7 powerful ways to improve your real estate emails to clients by using engaging content. You’ll grow your database, generate real estate leads and nurture your relationships. 1. Understand the “why behind the why” You may know your clients as ‘young professionals’, ‘a family of four’, ‘retirees’ or ‘farmers’. However, you need to understand your clients on a deeper level. Identify their deeper motivations for buying so you can create relevant content and provide solutions they may not even realise they need. For example, you may have a lot of young families buying their first suburban property. Their initial […]

By | April 29, 2019 | Articles, Marketing Tips

How Outsourcing Can Take Your Marketing to New Heights

As an agent, you know that it takes more than just listing and selling properties to bring in the cash. In a highly competitive industry, the pressure to stand out and develop an online presence is higher than ever. Bringing in a marketing expert to do this for you means you can take the pressure off your shoulders and focus on what you do best. However, if profit = revenue – expenses, does it make sense to pay for another service when your administration team seem ok managing your facebook page? Absolutely. Outsourcing can actually save you time and money when done correctly. If you would rather be focused on selling and listing properties, meeting with clients and closing deals instead of writing emails and managing your social media accounts, finding […]

By | March 28, 2019 | Articles

Impress your database with stunning emails

When it comes to designing emails, there’s more to consider than just the style of font you use or colours you choose. If 38% of people immediately leave poorly designed websites, do unattractive emails stand a chance? With more content being published online every minute, the competition to stand out increases. Our client, Nathan Strudwick from Elders Real Estate, actually discovered us from one of our emails. He says, “I actually first found iRealty through another real estate agent. I thought, ‘Geeze, their newsletters look really good.’ Then I saw that iRealty did it.” So how do we do it? We use valuable content that’s sent to the right people at the right time. At iRealty we analyse your data to identify and segment your contacts into different consumer groups. […]

By | March 11, 2019 | Articles, Marketing Tips

Forget Cold Calls

Cold calling was once the go-to strategy for bringing in new business and converting leads into cash. The more people you contact the more sales you get right? Not quite.   In our digital age, we’re spoilt with receiving targeted information that is relevant to us and instantly at our fingertips. To receive a cold call out of the blue that we did not ask for,  that is irrelevant and that takes up our valuable time is nothing more than annoying. As the caller, we run the risk of hurting our database by interrupting our entire contact list. We take a stab in the dark, hoping that somewhere amongst our hundreds of contacts, someone is ready to buy, and this often results in rejection and frustration. The problem with traditional […]

By | March 5, 2019 | Articles, Lead Nurturing
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