Recently we’ve had some feedback from clients using a third party email delivery service such as an automated system, who were experiencing high levels of unsubscribes.
We get it, finding properties to list on the market is not always easy – really, it can be a lot of work. As a Real Estate Agent, your business relies on continually getting new properties to sell. Did you know that you could be sitting on a gold mine of property listings? Your contact database, regardless of size, is certain to contain not just buyers but sellers as well. Do you know the potential worth of your current database? In the next 12 months, an average of 3.5% of property owners in Australia will enter the market to sell their property.
Sharing mutually beneficial information with clients is vital. Sending the annual anniversary congratulations card to your clients is frankly just not sufficient to cement a long lasting personal relationship. In a sea of automated emails and property alerts, the savvy clients of today are bombarded with automation from agents without providing extra value adds. An agent will gain opportunities to list properties unopposed after providing a tailored, relevant and informative email newsletter to their clients, ensuring they are offering benefits and exceptional service with every customized campaign sent.
Earlier this year Google changed the way it ranked pages for searches. If your website was not “responsive” then there was every chance your search rank would have dropped. A responsive designed website is one where the website changes and is easily read if viewed on a smartphone, tablet or desktop computer. If you use email marketing, the same principle applies. Your emails must adapt and change to suit the device of your contact. If readers of your email need to pinch the screen to zoom, then it’s time to go responsive and update your design.
A cornerstone of marketing is creating personal and relevant content and connecting to the right people at the right time. iRealty has developed a solution specifically for real estate agents who don’t have time to be news and IT gurus and who want to stay on top of their email marketing.
Starr Partners Merrylands, is an award winning real estate office and have been in the Top 50 Sales offices in Australia over the past 2 years. This office understands the benefits of eMarketing and have been sending weekly newsletters for well over 5 years. Their subscriber list contains many thousands of contacts. In the early days, sending a regular email newsletter was difficult! Their newsletter was created in Word, sent via Outlook and involved mostly copying and pasting. Creating and sending their newsletter would take their marketing team anywhere from 4 hours to a whole day to create and send. That’s all in the past now. Over a year ago, they implemented the iRealty Solution
Communicating regularly with your database is going to get you through 2014 and beyond. New Year Resolutions – it’s imperative to set your goals for the year – the act of striving to be even better than you were the year before. The ability to undertake a challenge and be proud to have achieved that goal is paramount to moving forward in your business. The real estate professional who sets a goal to achieve constant engagement with their database is able to achieve growth through a simple commitment to stay in touch.