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Marketing tips from our experts.

5 ways to stay warm during a cooling market

While bleak market forecasts continue to shower down in abundance, not all is dark and dreary for the Australian real estate agent. Sure, housing investment has flatlined and banks have restricted financing, but smart agents will take advantage of today’s market conditions and walk away with a stronger business. With better tools than ever and more marketing channels at their disposal, agents can get in front of more people for less cost and have better mechanisms to find buyers and sellers, and match them. So long as agents use effective strategies and tools that reach larger audiences, keep them connected with contacts, identify the market movers, win listings and sell properties, any agent can improve their business. So, what does that strategy look like? Well, to keep it simple, let’s […]

By | November 5, 2018 | article, Marketing Tips

Print vs Digital Marketing: The perks for Real Estate

If you ask anyone, I bet they’ll admit that digital marketing is the future. Despite this, a lot of agents still allocate over half of their marketing budgets on print media. I was astounded when a client told me that they spent over $6,000 per month on print media alone. This is just shy of 10 times more than the average digital marketing spend. With this in mind, if print media is on the way out, what digital marketing tactics should agents adopt to improve their strategy? And what are the exact perks?

By | October 26, 2018 | article, Branding, Marketing Tips, social media

Why Tracking Vanity Metrics Might be Hurting Your Marketing

When it comes to marketing, creating content and playing with the latest digital toys may be more fun than analyzing your data. But without evaluating results, it’s impossible to understand the return on investment, or how to improve it. To make matters worse, there is a right way and a wrong way to analyse your marketing data. Some data points might make you feel great, but they may add very little value. These are known as vanity metrics. They’re flashy numbers that look great on paper but have no clear benefit, and provide little help for future marketing decisions. Odds are you are using these metrics. So, what are they, and what should you be looking at instead?

By | September 27, 2018 | article, Marketing Tips, social media

Three keys to success from Australia’s top real estate agents

Over the last few months, I have had the chance to catch up with a few of our top performing real estate clients that average over 100 sales a year. These chats tend to wander across a wide range of topics, but my purpose is generally the same. I want to answer two questions: what problems do they have that I can help solve, and how has iRealty helped them achieve success. In this process, I have been surprised to uncover a few reoccurring themes that seem to connect directly with their achievement. I came to realise that these themes could be further reduced to three simple principles that, if followed, would lead any agent to improve their marketing, win more listings, and sell more properties.

By | August 31, 2018 | article, Marketing Tips

Case Study: How Nathan Strudwick builds relationships with iRealty

We recently had the opportunity to sit down with Nathan Strudwick, the leading agent for Elder’s in Australia. During our discussion, he shared a number of helpful tips and insights for agents looking to improve their business by strengthening their client relationships using iRealty.

By | August 2, 2018 | Case Study, Marketing Tips

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could find your post, whether they follow you or not.

A few questions to increase your marketing ROI

Ever feel like you spend hours on your digital marketing and don’t see the return that you feel that you deserve? If you answered yes, it could mean you are not optimising your digital marketing to the best of its ability. Although digital marketing goals will differ, most relate directly with these 3 key ideas (or at least they should);

By | June 19, 2018 | article, Marketing Tips

Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels.

How to use leads to win more listings

Goal Help Australian real estate agents list and sell more properties by generating and converting leads. Steps Understand how an effective CRM and smart email marketing system produce qualified leads from your own database. Plan and execute actions required to convert leads to listings and sales. Overview What is a good “real estate lead” and how can I use them to grow my business?

3 ways to win more listings and keep vendors happy

According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing was part of the problem as well. “Properties will need a multi-tiered strategy that can be measured and bring in results, and unfortunately, many agents lack the skills or technologies to ensure success in this area.” Luckily, we are happy to offer three tips that will help agents develop an effective strategy to win listings and help them manage their vendor’s expectations.

By | February 16, 2018 | Marketing Tips
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