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Marketing tips from our experts.

Case Study: Jarrod Perry's Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers.

By | October 12, 2017 | article, Case Study, Identity

Email or Social Media Marketing?

What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may damage your prospects as well. It is safe to say that your email and social media marketing should be on the same page if you want your efforts to pay off. To help you optimise your efforts, we have […]

By | August 15, 2017 | article

Create Emails that Produce Leads

Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results. However, only emails specifically designed to generate leads will elevate your efforts, and set you apart from most agents.

By | July 28, 2017 | article

Elevate your Social Media Marketing

Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different. However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive real estate market creates a dangerous environment for the idle agent. You must focus what little time you have on activities that sell listings. Anything else is dead weight.

By | July 11, 2017 | article

3 Statistics You Need to Know

Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI. However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of email marketing. They allow you to identify people interested in your services, and better understand their interests, but where do you begin? Most email systems provide so many statistics it’s hard to know what you’re looking at. Not all […]

By | June 2, 2017 | article, Marketing Tips

Best day and time to send real estate emails

Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful. So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you have ever asked yourself when is the best time to send your emails, keep reading. I bet the findings will shock you. Using thousands of email campaigns with millions of recipients, we have identified the best days and times […]

By | May 15, 2017 | article

The Advantages of a Fresh Database

You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated.  These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge.  People can update their email addresses, names and living situations at any time.  According to recent studies, 50% of your database is obsolete within a year. If your contact’s details are out of date, you reach fewer people and run the risk of sending irrelevant content, which hurts more than it helps. However, keeping your database current will have vast impacts. Updating your contacts will allow you to extend your reach, make better connections, and turn contacts into clients.

By | April 11, 2017 | article

Ignore Social Media at your own peril

The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users. That’s right. Billion. With a B. With numbers like these, it’s obvious why businesses everywhere scramble to jump on the social media wagon: ignoring these cultural shifts will leave you blinded by the dust of your competition. This leads many businesses to embark on a social media blitz, opening accounts in all the major platforms and blasting content without much consideration of purpose or target. Unfortunately, the immediate posting frenzy is difficult to maintain, and often loses momentum quickly. Many are left with multiple […]

By | March 16, 2017 | article

5 emails to help you hold on to clients

You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be effective, although most marketers would consider those fighting words. The reality is you don’t always have enough information to develop a targeted message for each contact (unless you’re some sort of wizard, you probably don’t have the time for […]

By | February 2, 2017 | article

Attracting an Audience

You don’t have time to knock every door in town or call every number in the phone book. (Remember those?)  Yet, in order to find success, you need to connect with more people than ever before.  An effective digital marketing strategy is the solution.  It will expand your potential client pool by providing new digital spaces to meet people and showcase your talents. Even if you had the time to knock doors, it’s unlikely your efforts would be very effective these days. Consumers tend to prefer to research brands before committing to large transactions.  That’s why it’s essential to establish an online presence that leaves a positive impression on your potential client and enables you to build a relationship with them. The purpose of this stage in the digital marketing […]

By | January 13, 2017 | Marketing Tips, social media
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