Marketing tips from our experts.

iRealty’s New Custom Reports

Over the last few years, we have dedicated ourselves to delivering Australia’s premier real estate marketing platform. And we can make a solid case for reaching that goal. From automated emails to dynamic property pages, our system nurtures relationships, identifies interests, and generates appraisals while protecting your database. We measure our success by how well we accomplish the following… Removing or simplifying your digital marketing tasks Delivering stunning campaigns that never sacrifice your brand Providing smarter analytics that help you list and sell more properties Our latest update relates specifically to the last goal. We designed the new reports to offer a greater range of insights over all of your campaigns. At the same time, users will be able to customise their own reports so the displayed data matches their […]

By | January 29, 2020 | About Us, Articles

Reveal Potential Buyers and Sellers with Strategic Targeting.

Get more from your database by using strategic targetting to build stronger relationships and reveal potential buyers and sellers. iRealty’s system tracks how your subscribers are clicking and interacting with your newsletters so we have data on whether they’re in buying mode, selling mode or are in the market. We can use this information to create targeted subscriber lists. You can use iRealty’s subscriber data to create groups or set up filtered subscriber lists to send to. Using this data will allow you to make your emails more tailored and targeted. Try sending out Recently Sold updates to people who we’ve tracked clicking on an appraisal banner or . Targetting ideas to try:  1. Send out Recently Sold updates to people who we’ve tracked clicking on an appraisal banner 2. […]

By | January 13, 2020 | Marketing Tips

How to Choose Between a Property Email vs Content Rich Newsletters.

If you’re tempted to skip the content in your e-newsletters in exchange for JUST your property listings, watch our video below. Choosing between sending out a content rich newsletter or a property focused email doesn’t need to be a daunting choice. The simple answer is to send both. The real question is, HOW do you send both without bombarding your database, spamming them with emails and the dreaded unsubscribe? Let us introduce you to our proven Success Pattern. This strategy allows you to maintain contact with your whole database (without annoying people and losing subscribers) while your property emails are targeted towards those who are in the market. Try our Success Pattern in two simple steps. Step 1: Send a fornightly or monthly content rich newsletter to your entire database.  […]

By | December 17, 2019 | Marketing Tips

How to Improve your Open Rates for Real Estate Emails

In this video, learn how to improve your open rates, specifically for Real Estate. Tracking your open rates is important for any successful email marketing campaign. You’ve put the effort in to create and send your email, so it makes sense to ensure your emails are being opened. If you notice your open rates are dropping, try these tips from Sam in our iRealty Digital Marketing Team. Here at iRealty we’ve achieved a consistent open rate of 24% for our clients, while the industry standard is 20%. Watch the video below to learn how we do this. Three tips to remember: Look at what you’re sending Look at who you’re sending to – use iRealty’s smart filters to send to engaged subscribers  Keep your newsletters short and sweet with a […]

By | December 2, 2019 | Marketing Tips

Don’t Let Your Marketing go Quiet in the New Year!

With the new year fast approaching it is time to start considering your marketing goals for 2020. While many of us might see January as a slow month to enjoy some ‘quiet time’ with family, it is equally important to not let your marketing channels ‘go quiet’.   We are not suggesting that you be sitting in your office creating endless amounts of content while your friends enjoy a picnic at the beach. In fact, we would like to give you some simple tips on using the New Year to your advantage.   With the New Year comes new possibilities. In fact, a new year nearly always brings new interest in the market. Our number 1 recommendation is to get started on your 2020 marketing goals early and don’t overlook the value […]

By | November 18, 2019 | Marketing Tips

Schedule and Automate your Emails this Christmas Period

The Holiday season is fast approaching! While most of us are shutting down the office and heading to spend some well earned time with the family, many of us are starting to think about what 2020 has in store. Whether people are heading to the beach or having a quiet one at home this holiday, you may be surprised how successful marketing can be over this period.  Did you know that Emails had a 12% higher open rate in the first week of January when compared to the week between Christmas and New Year?  iRealty has always had the ability to send well crafted emails to your database. However, the feedback was people didn’t always have time to make them (especially while finalising things for the year).  The upcoming launch […]

By | November 11, 2019 | Articles, Marketing Tips

iRealty’s latest McGrath Template Suite

Our development and design teams have been hard at work upgrading the McGrath Template Suite. Here you’ll find the new McGrath Appraisal forms, Dynamic Landing Pages and the new look fact sheets.  Appraisal Forms Since upgrading our appraisal forms, we’ve increased our clients’ appraisal requests by 45%.  Our email designs are built upon proven marketing strategies and principles in order to boost conversions and generate a strong ROI for our clients. Within the email templates, you’ll find subtle yet effective calls to action when it comes to requesting an appraisal.  “Since starting with iRealty we’ve had our best results yet. In the first 40 days we’ve received 26 appraisal requests. Working with iRealty’s digital marketing team has saved us time, improved our results and made life easier.” Karen Thompson McGrath Sutherland Shire […]

By | October 2, 2019 | Branding

iRealty’s New SMS Builder made for Real Estate

We’re excited to announce our new SMS builder is now live! It takes multiple touchpoints to close a sale and SMS marketing can boost your digital marketing efforts. If you compare the tidiness of your sms inbox to your emails, chances are you’ve kept your text messages under control and tend to them straight away. This means you have a higher chance of being seen by your contacts with the addition of this channel.  Use SMS marketing alongside your e-newsletters to cut through the noise and stay front of mind.  Whether you’re sending invitations to upcoming auctions, thanking open home attendees or growing your database by sharing your newsletter subscription link, you now have a powerful addition to your digital marketing strategy.    How to use iRealty’s SMS Builder You […]

By | September 10, 2019 | Articles, Marketing Tips

A Conversation with Stephen Pahl

We sat down with long-standing client, Stephen Pahl from RE/MAX Profile Real Estate to learn about his journey with iRealty.   In our series of conversations, Stephen shares useful insights that’s valuable to both seasoned and upcoming agents in the industry.  In this conversation, we talk about the ease of building emails, the importance of building relationships and immediately following up leads. “5 minute Emails and Lead Alerts” Knowing who to contact and when will put you miles ahead of the competition. If you want to learn how iRealty can help you generate more leads and keep you front of mind, speak to our team today. 

By | September 3, 2019 | Case Study

iRealty’s New Dashboard

We redesigned iRealty’s new Dashboard to showcase the key insights uncovered from your digital marketing campaigns in the simplest way possible. We break it down into four main categories: Subscribers, Properties, Reports, and Campaigns. You can expect to see the… Subscribers That are current in your account Reached through email, SMS, and your property pages Engaging with your campaigns through clicks and interactions That have generated iRealty lead alerts That have requested appraisals That have interacted the most over the last 30, 60, or 90 days Properties That are current in your account Viewed through email, SMS, and your property pages Clicked in your email, SMS, and property pages That have generated iRealty lead alerts That have received enquiries That were popular with contacts over the last 30, 60, or […]

By | August 19, 2019 | Articles
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