Stephan Trone

Showing all posts made by Stephan Trone.

5 Ways to Improve any Subject Line

You’ve spent hours crafting your newsletter.  You have chosen specific properties and found relevant articles that will appeal to your readers.  You even updated your old headshot with a recent photo and replaced the banner image with a stun You’ve spent hours crafting your newsletter.  You have chosen specific properties and found relevant articles that will appeal to your readers.  You even updated your old headshot with a recent photo and replaced the banner image with a stunning beach landscape.  It’s sleek and fresh, and you know it will leave an impact with your readers.  So, when you open your report the following day, you are surprised to learn your open rate continued its downward trend.  What happened?

By | September 20, 2016 | article

The Sound and Fury of Modern Marketing

It seems like Ferris Bueler’s iconic maxim, “Life moves pretty fast,” has become a bit of an understatement.  From the moment we wake up we are constantly bombarded with media from all angles.  We hardly have a chance to breath, let alone make rational choices.  In terms of marketing, our message has to stand out more than ever.  Every ad we place before our clients must engage them, and wrestle their focus away from the countless distractions that are fighting for their attention.  If our content is not captivating our readers, we are not only risking immediate sales opportunities, but we are losing trust with our audience, and potentially losing their business in the future.

By | August 12, 2016 | article

Cutting through the gadgets to make a real connection with clients

You need a smartphone, a tablet, a laptop, ideally a network, a CRM, an online presence, online analytics, social media platforms, apps, and oh yeah: once you have it you need to maintain it! – It is easy to see why realtors feel overwhelmed and are often up in arms about finding the right strategy for dealing and engaging with clients in the digital age. Yet, rest assured there remain ways to do it well.

By | June 21, 2016 | Uncategorized
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