When it comes to social media in real estate, there seems to be some debate over its validity as a lead generating channel. We often get asked, what to post, how much to post, and how much to spend. Unfortunately, one solution won’t suit every real estate professional. However, there is one thing we can say for sure and that is, social media is a legitimate growth tool in your marketing mix. From brand building, to lead generation and growth social media has more potential than just being somewhere you post a picture of your happy vendors on settlement day (although these are great posts to share).
In our last blog we delved into 3 things you need to help sellers choose you. One of the key tips being to optimise your marketing channel. In this article we will uncover 3 ways social media can be used as the ultimate business growth tool.
If you have ever taken a moment to look at your social media following, you are likely going to realise most are made up of your local community members, past clients and people who are looking to buy and sell in your area (new followers). Your social media is the perfect place to start conversations with people in property mode. However, to do so you need to compel people to reach out and make it easy for people to get in touch.
Most consumers (buyers and sellers) will resonate with the agent they meet rather than the brand they work for. The notion of a personal brand or brand identity is the intangible element of the relationship between agents and consumers that establishes trust (and ultimately loyalty). Your social media pages are the perfect platforms to portray your brand identity. Whether it’s your regular posting schedule, your cleverly targeted ads or the time you put aside to make sure every message or comment is answered. Your pages will set the expectation for who you are and how you work.
Key takeaways: Your social media channels should be treated as a legitimate business growth tool in your marketing mix. However, to ensure your social media is providing you with business opportunities, you need a strong strategy, compelling content, and advertising campaigns that generate leads.