Real estate is a highly interpersonal business. People do not enlist a company to sell their property, they engage an agent.

With property sales down as much as 20% in some states, ensuring you impress potential vendors from your first interaction is more important than ever.  As proptech providers, both iRealty and ReNet understand that software should be used to support real estate professionals not replace them. And such, are designed to make agent’s lives easier so they have time to speak with more people and create the ever so important interpersonal relationships with buyers and sellers. 

Here are 3 ways  property software supports an agents sales cycle.  

1: Ensures your first impression counts

According to realestate.com nearly 50% of sellers find it hard to choose an agent. This means your first impression means everything. Demonstrating you are an expert in the local market and have intested buyers readily available are 2 of the most important things that will win you the listing. 

Here are 2 ways your software will help you impress from the beginning.  

a. Buyer matching: iRealty can help agents demonstrate potential buyer interest even before vendors make the decision to choose you as an agent. The property prediction tool enables agents to display matched buyers with specific property interest. During your listing presentation use iRealty’s property prediction tool to select a price range, suburb and property features to display ideal matches on your database. 

b. Property alerts  – Once you have listed the property utilise the iRealty smart filters to send the first open home invite to those engaged in your marketing. 

2: Facilitates fast sales and great sales prices  

It is not enough to upload a property to portals like realestate.com and wait for buyers to come to you. Vendors are becoming increasingly involved in the sales process and want to know you have the means to sell their property for the right price and quickly.  Real estate professionals should expect a higher demand in alternative marketing methods from vendors.  

Leverage both email and social media marketing for a quicker sale:

a. Social media – 70% of Australians have facebook and on average they spend about 12 hours per week scrolling their feeds. Increase your vendor’s property exposure and generate leads with social media campaigns. By presenting a branded social media marketing campaign to your vendor, you are highlighting alternative avenues for their home to be sold quicker and at the highest price. iRealty’s digital marketing team have created effective campaigns.  These campaigns are designed to generate higher exposure, more buyer interest and increased competition. As a part of these packages you can rest easy knowing your campaign is being setup and monitored by an industry marketing professional. 

b. Targeted email marketing –. 77% of people prefer to receive real estate advertisement by email than any other method.  As email marketing specialists, we suggest a combination of property newsletters to highlight the local community and market. Combined with automated alerts like open homes, new listings and price adjustments to targeted buyers.

3: Promotes likelihood of repeat business and referrals 

Communication is one of the most important elements of a property sale. Vendors need to feel confident that you are on track to sell their home. 

Your communication procedure could look like this: 

• New Property Listing e-brochure sent to all potential buyers once the property is listed
• Open Home e-brochure invitation sent to potential buyers and past open home attendees 
• SMS reminder 1 day before the Open Home
• SMS reminder the morning of the open home 
• SMS thank you with a link to the property listing 
• A phone call to the vendor immediately after the inspection along with an emailed Vendor Report. 

After a campaign is complete ensure you are transparent with campaign reports. Both iRealty and ReNet, offer elements of vendor reporting with specialised property campaign report details. 

Once a property is sold your communication should not stop. Imagine if 90% of your past clients committed to sell again with you in the future?  We suggest adding them to your content newsletter list to keep them informed once a month. iRealty will be able to track when they start engaging in the market again when the time is right. 

Secondly, celebrate milestones and anniversaries. ReNet’s Tasks and Trails feature allows you to set reminders or follow ups within your CRM. Set a yearly anniversary reminder on the day they sold their property and send them a congratulations card, email or even give them a call. Go one step further and set birthday reminders for all of your vendors as a reminder to greet them. 

There are hundreds of software solutions currently available to real estate professionals. However, not all are created equal. iRealty and ReNet are designed to compliment the agent’s business procedures and help them faciliate profitable client relationships.