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Impress your database with stunning emails

When it comes to designing emails, there’s more to consider than just the style of font you use or colours you choose. If 38% of people immediately leave poorly designed websites, do unattractive emails stand a chance? With more content being published online every minute, the competition to stand out increases. Our client, Nathan Strudwick from Elders Real Estate, actually discovered us from one of our emails. He says, “I actually first found iRealty through another real estate agent. I thought, ‘Geeze, their newsletters look really good.’ Then I saw that iRealty did it.” So how do we do it? We use valuable content that’s sent to the right people at the right time. At iRealty we analyse your data to identify and segment your contacts into different consumer groups. […]

By | March 11, 2019 | Articles, Marketing Tips

Forget Cold Calls

Cold calling was once the go-to strategy for bringing in new business and converting leads into cash. The more people you contact the more sales you get right? Not quite.   In our digital age, we’re spoilt with receiving targeted information that is relevant to us and instantly at our fingertips. To receive a cold call out of the blue that we did not ask for,  that is irrelevant and that takes up our valuable time is nothing more than annoying. As the caller, we run the risk of hurting our database by interrupting our entire contact list. We take a stab in the dark, hoping that somewhere amongst our hundreds of contacts, someone is ready to buy, and this often results in rejection and frustration. The problem with traditional […]

By | March 5, 2019 | Articles, Lead Nurturing
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