Forget Cold Calls
Cold calling was once the go-to strategy for bringing in new business and converting leads into cash. The more people you contact the more sales you get right? Not quite. In our digital age, we’re spoilt with receiving targeted information that is relevant to us and instantly at our fingertips. To receive a cold […]
The Unspoken Risks of Automation
Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed […]
