Budget-Friendly Real Estate: Success Without Sacrifice
In today’s market, smart agents are finding financial freedom through budget-friendly real estate strategies. The world of real estate is exciting, fast-paced, and often commission-driven. But let’s face it, running a successful business takes more than just hustle. The thrill of the real estate grind is undeniable, but long-term success requires more than hustle. This […]
Our Guide to Creating Mobile-Friendly Emails that Convert
The world has gone mobile, and the real estate industry is no exception. Today’s potential buyers and sellers spend a significant amount of time browsing on their smartphones and tablets. This means your email marketing needs to adapt to this mobile-first reality.
3 ways to win your next listing without giving your marketing away for free
In a tough property market with competition for available listings hotter than ever, you need to invest your time into a listing presentation that stands out from the crowd. For many agents, the way to stand out is simply to give something away for free…but what if I told you you could win at listing […]
To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol
Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # […]
3 ways to win more listings and keep vendors happy
According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing […]
Best (and worst) real estate subject lines of 2017
I am willing to wager your inbox overflows with new emails every day. I know mine does. Every morning I wake up to dozens of new messages waiting to be read. Some will be Facebook notifications, others will be airline advertisements, and a few will be actual messages from real people. My first response is […]
Case Study: Jarrod Perry's Impressive Rise
Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s […]
3 Statistics You Need to Know
Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says […]
Best day and time to send real estate emails
Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends […]
The Advantages of a Fresh Database
You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated. These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge. People can update their email addresses, names […]
