How do I create automated emails that don’t feel automated?
Automate, automate, automate. It’s the word seemingly on every marketing person’s lips and for good reason. Automation saves you time, while keeping avenues of communication (and lead generation) active. But, effective automation takes more than toggling on a button. Like any other email campaign, an automated email should be crafted for maximum conversion, with specific […]
The Unspoken Risks of Automation
Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed […]
