#1 Real Estate Email Marketing Tool for Principals
Sell more listings and make your best agents want to stay
Your best agents leave when they’re burnt out and unsupported… and your listings go with them. Help them win more deals, so they choose to stay.
Give your best agents more reasons to stay
Good agents don’t leave over one bad day. They leave when they feel unsupported. When marketing feels messy or hard to use, it chips away at their trust. And if they don’t feel backed by systems that help them win listings, they’ll start looking elsewhere.
The right tools make a difference. When follow-up is automated, agents can focus on what they do best. Their pipeline stays warm, they close deals easier, and they never feel the reason to leave.
Past clients are future listings, but only if you stay in touch
You worked hard to earn their trust the first time. But if you go quiet after the deal is done, they’ll forget you. And when they’re ready to make their next move, someone else will be in their inbox.
Staying in touch doesn’t need to be complicated. A steady stream of helpful emails keeps your real estate agency familiar and your agents front-of-mind. No last-minute scrambling. No monthly check-ins to manage. Just simple, automated email follow-up that helps turn yesterday’s clients into tomorrow’s listings.
Trusted by principals who run high-performing agencies
Agency leaders use this system to support their teams, scale their offices, and turn marketing into a real growth engine.
One system that helps your agents win and your business scale
Database Protection
Smart Tagging
CRM Sync
Email Automation
AI Lead Detection
Audience Targeting
Full set-up support
High deliverability rate
How iRealty supports productive and scalable agencies
AI-powered lead detection
Behavioural data is tracked with every email sent, helping surface contacts who are actively engaging. Your team gets warm opportunities delivered straight to their inbox, so they can follow up faster and focus on listings that are more likely to convert.
CRM Integration for real estate workflow
No extra logins, no extra admin. iRealty connects directly to your existing CRM, syncing contact activity and keeping your data clean and visible right where your agents are already working.
Protects the value of your database
Your database is one of your most valuable business assets. iRealty’s Bounce Protect and No Spam Guarantee help keep your sender reputation intact while ensuring your contacts stay nurtured and not spammed.
Email templates that fit your brand
Beautiful, mobile-friendly templates are ready to go. Fully customisable using an easy drag-and-drop editor. Whether your marketing team wants speed or full control, they’ll have the tools to keep campaigns sharp and on-brand.
Built in SMS follow-up
Leads don’t always sit in inboxes. With SMS built into the platform, agents can reply to enquiries instantly. Whether it’s a buyer clicking a listing or a seller asking a quick question, responses are fast, trackable, and easy to manage. No switching apps, no missed follow-ups.
Support that knows real estate
Our local support team understands how real estate offices run. Whether you’re launching a campaign or just need help aligning with your CRM, straight answers that actually help are available by phone or email.
Real agencies, real results
Leading agencies growing through better marketing systems.
Clinton Viertel
Get more leads from the database you already have
You don’t need more cold calls or bigger ad spend, you need a consistent way to turn your database into listings. AI-powered email marketing keeps your agency visible, builds trust, and helps agents stay in front of the right people. When emails are timely, relevant, and based on real behaviour, leads warm up on their own and reach out when they’re ready.
- Struggling to follow up with old leads? Let the system handle it
- Tired of low agent adoption? Use templates that are ready to go
- Need more structure? Automate sequences that align with your campaigns
This is how high-performing agencies stay top-of-mind and ahead of the competition. Get in touch today and find out how you can do the same.
Questions we get asked about our real estate email marketing tool
Is email marketing still relevant in real estate today?
Absolutely. In fact, it’s one of the most underused and undervalued tools in the industry especially at the agency level. While social media and portals are important for visibility, email is where real relationships are built and maintained over time.
It gives you a direct line to your database… a list of contacts you own and can reach without relying on third-party platforms. When done right, email keeps your brand front-of-mind, helps agents stay visible without being pushy, and reactivates cold or past clients with very little effort. It’s about making the most of the audience you’ve already worked hard to build.
What should email marketing actually be doing for my business?
At a strategic level, email marketing should support three core goals:
- Agent productivity — helping your team stay in front of the right people so they can win more listings.
- Client retention — keeping past clients engaged so they come back to you when they’re ready to move again.
- Business visibility — positioning your agency as active, trusted, and top-of-mind in your local market.
If your email platform or strategy isn’t aligned with these outcomes or if it feels disconnected from your CRM, your team’s workflow, or your marketing goals, it’s likely underperforming. It’s not about sending more emails, it’s about sending the right ones, consistently, with a clear outcome in mind.
How do I know if our email marketing is actually working?
Start by looking beyond vanity metrics like opens and clicks. While useful, they only tell part of the story. For email to be valuable at the business level, you should be able to answer questions like:
- Are these emails leading to real conversations, appraisals, or listings?
- Can I see which contacts are actively engaging and how often?
- Is my team following up on those signals, or are warm leads being missed?
Good email systems give you reporting that ties engagement back to business activity. For example, if someone clicks on a property but doesn’t enquire, your agents should still know they’re showing interest. That visibility can turn passive leads into real ones, and that’s where email marketing becomes a real asset, not just another tool in the stack.
Why do agents struggle to use the tools we give them?
Because most tools are built with the wrong end user in mind.
Agents are busy. If a platform adds steps, feels disconnected from the CRM, or doesn’t clearly show how it helps them win more listings, they’ll stop using it. That doesn’t mean it’s a bad tool, it just means it’s not designed to fit naturally into their workflow.
The most successful systems are the ones that feel invisible. They plug into the tools your agents are already using, automate what they don’t have time to manage, and surface the information they need like warm leads, campaign results, or follow-up prompts, without overwhelming them. If adoption is low, it’s often a sign that the system is too hard to access, not clearly valuable, or too reliant on manual effort.
Our emails don’t get great engagement. What are we doing wrong?
There are usually a few common reasons:
- Content is too generic – One-size-fits-all emails rarely work. If your content doesn’t feel relevant to the reader (based on where they live, what they’ve clicked on, or what stage they’re in), they’ll tune out.
- Inconsistency – If you only email when there’s a listing or campaign to promote, you’re not building trust. Email should feel like an ongoing conversation — not a one-off broadcast.
- No behavioural insight – If you’re not tracking how contacts interact with your content (opens, clicks, views), you’re missing valuable cues that could guide follow-up and segmentation.
Improving engagement is less about “being clever” and more about being useful. Local updates, property alerts, stories of recent results, or helpful guides — that’s the kind of content people engage with. Consistency, timing, and relevance matter more than perfect wording.
How often should we be emailing our database?
There’s no universal rule, but consistency is key. A well-written email once a month will always outperform sporadic sends.
Here’s a simple structure many high-performing offices follow:
- Monthly touchpoints – A consistent newsletter with updates, success stories, or insights.
- Behaviour-based sends – Triggered emails based on clicks or listing views.
- Automated sequences – For new subscribers, appraisals, anniversaries, or event follow-ups.
The goal is value. If what you’re sending feels useful, timely, and aligned with what the contact cares about, you can send more frequently without overwhelming anyone.
Is automation really worth the effort to set up?
Yes, especially if your team is lean or your agents are inconsistent with follow-up. A few well-structured automations can free up hours each week while keeping your database warm.
Examples of high-impact automations include:
- Welcome emails when someone joins your list or downloads a resource
- Post-appraisal follow-ups
- Anniversary emails (e.g. 6 or 12 months after a sale)
- Behavioural triggers (if a contact clicks a listing, they get more like it)
You don’t need dozens of sequences. Start with a few, build as you go, and focus on touchpoints that matter. Even a small amount of automation can create big leverage.
How does email marketing help with agent retention?
When agents feel supported, they stay longer. That includes tools that help them stay visible, nurture leads, and close more listings, without burning out or getting bogged down in admin.
If your agency can offer systems that actually help your agents win like automated follow-up, warm lead alerts, and high-quality marketing content, you’re giving them a real reason to stay. It shows them you’re thinking long-term, not just chasing short-term numbers. That kind of leadership builds loyalty.
