#1 Real Estate Agent Email Marketing Software
Win more listings while your follow-ups run on autopilot
Your best leads are already in your database. iRealty spots who’s active and sends the right message at the right time, so you get the listing before anyone else even has a chance.
Between managing listings and clients, do you really have time left for email marketing?
You know it works. But writing updates, picking properties, and staying consistent isn’t realistic when your calendar’s packed. This is why you fall behind and so does your lead engagement.
While most agents fade from their clients’ inboxes, you know you need to keep yours steady. And with a system that builds and sends updates automatically, you never lose momentum or miss a window as you use your own listings for bigger wins.
If the listings don’t match, the buyer doesn’t click
Each generic alert chips away at trust. Buyers stop opening your emails and start looking elsewhere. And when a competitor sends something more relevant, you’ve lost your shot.
What you need is an email marketing too that sends alerts powered by real-time interest. It should match listings to what buyers are actually engaging with, so your emails hit with perfect timing, perfect relevance, and keep you one move ahead of every other agent in their inbox.
Preferred by agents who don’t just market but dominate their patch
Smarter targeting. Stronger nurturing. Maximum return on every campaign.
Built for real estate agents who want one system that actually does it all
Database Protection
Smart Tagging
CRM Sync
Email Automation
AI Lead Detection
Audience Targeting
Full set-up support
High deliverability rate
How iRealty streamlines your your workflow with AI-powered emails
AI-powered lead detection
Every click, open, and property view gets tracked, so you can see exactly who’s showing real interest. Warm leads are flagged and sent straight to your inbox, giving you and your team a clear, up-to-date list of buyers and sellers worth chasing. That means less time guessing who’s serious, and more time focusing on the people likely to list, buy, or take action now.
CRM Integration for real estate workflow
No extra logins. No manual data entry. iRealty connects directly to your real estate CRM, syncing every contact’s activity in real time. Your leads stay organised, your data stays clean, and your agents keep working inside the system they already use, without missing a beat.
Protects the value of your database
Your contact list isn’t just data. It’s potential future listings and commissions. iRealty’s Bounce Protect and No Spam Guarantee help you stay out of junk folders and protect your sender reputation, so your contacts stay engaged and your brand stays trusted.
Email templates that fit your brand
Easily customise every email with a drag-and-drop builder that works the way agents work. No code or designer needed. Whether you’re promoting a new listing, sharing market insights, or following up after an open home, you’ll have templates that make every send feel personal, polished, and on-brand.
Built in SMS follow-up
Not all leads check their inbox. With SMS built right into iRealty, your team can respond to buyer or seller enquiries on the spot. Whether it’s a listing click or a quick pricing question, responses are fast, trackable, and easy to manage, without jumping between apps or missing a follow-up.
Support that knows real estate
Our support team understands the pace and pressure of real estate. Whether you’re setting up campaigns, syncing contacts, or fixing something last-minute before an auction weekend, you’ll get real answers from people who actually know how your office works, by phone or email.
Real agencies, real results
Leading agencies growing through better marketing systems.
Clinton Viertel
Ready for email marketing that gets listings, builds trust, and cleans up after itself?
You don’t need more cold calls or expensive ad campaigns. You need a better way to turn your database into signed listings. AI-powered email marketing helps real estate agents stay visible, build trust, and reach the right people at the right time, without the manual grind.
When emails are timely and based on real behaviour, leads engage naturally. They open, click, and reach out when they’re ready. No pushy sales tactics required.
- Hard to keep up with past leads? Let the system track and follow up for you
- Struggling with agent adoption? Use prebuilt templates your team can send in minutes
- Need more structure? Set up automations that align with your sales pipeline
This is how the best estate agents stay relevant, build momentum, and turn old contacts into new opportunities, week after week. Find out how you can do the same.
Questions we get asked about our estate agent email marketing platform
I’ve tried other email platforms. What makes iRealty tools different?
If you’ve used platforms like Mailchimp or Constant Contact, you know they can send emails, but they’re not really made for agents. You have to build everything from scratch, and the language just doesn’t fit the way real estate works. Most of the time, it feels like you’re forcing a round peg into a square hole.
iRealty’s real estate email marketing software is built with your job in mind. It knows you need to follow up with buyers and sellers at different stages. It understands open houses, listings, farming, and client check-ins. Instead of starting with a blank screen every time, you can use done-for-you templates written for people in your world. That saves hours each week.
You also get drip campaigns that make sense, like ones that help you stay top-of-mind with past clients or gently nudge leads who aren’t ready yet. No more guessing what to say next.
If you’re tired of clunky tools that feel like too much work, switching to something made for real estate could be the difference between staying busy or missing out on deals.
What if I’m not tech-savvy? Is this going to take me forever to set up?
It’s normal to feel nervous about trying new software, especially when you already have a million things going on. But most email marketing tools made for real estate are built to be simple. You don’t need to be “techy” to use them.
The setup usually takes less than an hour. Many tools will let you import your contacts quickly, and you’ll find pre-written emails you can tweak (or send as-is). You don’t have to design fancy emails or figure out how to code anything.
Look for drag-and-drop editors, easy-to-follow menus, and support that shows you step-by-step instructions. Some even offer video walkthroughs or chat options in case you do get stuck.
Here’s a tip: start small. Set up one campaign, maybe for new buyer leads. Once that’s running, try another, like a monthly newsletter or a birthday message for past clients. You’ll learn by doing, and soon enough, it won’t feel hard at all.
You shouldn’t need hours to manage your follow-up. The right system should save you time, not steal it.
I’m scared my emails sound spammy. How do I write stuff people actually want to read?
You’re not alone. No one wants to sound like a pushy salesperson. A lot of agents worry their emails come off as boring, salesy, or annoying. But here’s the thing: good email marketing for real estate doesn’t have to be fancy. It just needs to feel human.
Start by writing the way you talk. Use short sentences. Keep it casual. Pretend you’re sending a quick update to a friend, not pitching someone cold.
Focus on being helpful. Instead of always asking for business, share tips about buying or selling, market updates, or fun things happening in the neighbourhood. Try questions like, “Thinking of selling but not sure what your place is worth?” or “Want to see what homes sold near you this month?”
Also, mix in personal touches. If someone bought a home last year, send a “happy anniversary” email. These little things help people remember you without feeling like they’re being sold to.
And always include your contact info in case someone does want to reach out. You’re not being spammy, you’re staying connected in a friendly, useful way.
My drip campaigns never get replies, am I doing something wrong?
If your drip campaigns are falling flat, you’re not alone. This is super common, and fixable. Often, the problem isn’t the idea of drip emails, but how they’re written or timed.
Many generic systems send long, formal messages that don’t feel personal. They might look pretty, but they don’t sound like you. And if everyone’s getting the same message, it’s easy for readers to tune out.
Try shorter emails that sound more like how you’d speak in person. Ask simple questions like, “Still looking for the right place?” or “Are you planning to sell this year?” These kinds of emails invite replies because they’re direct and easy to answer.
Also, pay attention to timing. Don’t send daily emails once a week or every other week. Give people space, but show up regularly so they don’t forget you.
Use subject lines that spark curiosity or feel relevant, not “Newsletter #4.” Something like, “Just listed in your area” or “Should you wait to buy?” works better.
With the right voice and rhythm, your drip campaigns can go from silent to sparking real conversations.
I don’t have time to write new emails every week. What’s the workaround?
Writing fresh content every week sounds great, until you’re slammed with appointments, showings, and paperwork. Luckily, there’s a smarter way to keep in touch without spending hours writing.
Look for email tools that offer real estate-specific templates. These give you ready-made emails for things like new listings, open house invites, buyer tips, seller guides, and seasonal check-ins. You can personalise them with your name or a local stat, but you don’t have to create everything from scratch.
Another trick is batching. Take one afternoon a month to schedule 3–4 emails ahead of time. You’ll feel more organised, and it only takes an hour or two when you’re focused.
Some tools also let you build evergreen sequences. That means once a lead enters your funnel, they get a series of emails spaced over weeks, without you having to lift a finger after the first setup.
Automated emails keep working while you sleep, helping you stay visible without burning out. So if time is tight, lean on tools and tactics that do the heavy lifting for you.
How do I stop losing touch with old leads and past clients?
This happens to almost every agent. Someone says, “We’re not ready yet,” and then months go by, and you’ve lost contact. Or worse, you see they bought with someone else. Ouch.
Staying in touch doesn’t have to mean calling every lead every week. Email is perfect for keeping the door open without feeling pushy.
Set up a few simple campaigns, one for past clients, one for old buyer leads, and one for people in your farm area. Keep the tone light and helpful. Share updates, answer common questions, or even highlight success stories from other clients.
Don’t forget to include value: links to new listings, home maintenance tips, or reminders like “Time to check your property value?” These kinds of messages keep you top of mind.
Also, add some personal touchpoints. A birthday email or “home purchase anniversary” goes a long way in making people feel remembered.
When you keep showing up (without being annoying), people remember who to call when they’re finally ready or when their friend asks for an agent.
Do I really need email software if I already have a CRM?
Your CRM might be great at storing names and notes, but that doesn’t always mean it’s great at sending emails. A lot of CRMs have basic email features, but they can feel clunky or limited. Sometimes you can’t design nice-looking emails, track opens properly, or automate follow-ups the way you want.
Email marketing software gives you more control. You can build smart campaigns that respond to how your leads behave. For example, if someone clicks a link about selling, you can automatically send a follow-up asking if they want a valuation. That kind of automation helps you close more deals without chasing every lead manually.
Also, many CRMs don’t come with templates. With email software built for real estate, you often get ready-made messages that save you hours.
That said, you don’t always need to choose one or the other. Many email tools connect with your CRM, so you can keep using both together.
If you want more replies, better tracking, and easier follow-up, adding email software could be the missing piece.
What if I invest in this and still don’t get results?
That’s a totally fair question. You’ve probably spent money on tools before that didn’t deliver. And with email marketing, results don’t always happen overnight, especially if your list is cold or small.
But here’s the good news: email lets you test, tweak, and improve. Unlike flyers or ads, you can see exactly what’s working, who opened what, who clicked where, and which messages got replies.
Start with a clear goal. Are you trying to warm up cold leads? Reconnect with past clients? Get more listing appointments? Focus on one outcome and build around it.
Then, watch your numbers. Low open rates? Try changing your subject line. No replies? Make your message shorter or ask a simpler question. Testing small changes helps you improve fast.
Also, don’t expect huge results from one email. The power is in consistency. Show up in inboxes regularly, and over time, you’ll earn trust, and calls.
Email software doesn’t magically bring deals. But with the right strategy, it keeps you visible, professional, and in the running when people are ready to move.
How do I avoid long-term contracts or wasting money?
No one likes being locked into something that doesn’t work. The fear of wasting money is real, especially when you’ve been burned before.
Before signing up for any email marketing tool, check if there’s a free trial or monthly plan. Many platforms let you test the waters without a big commitment. That gives you time to try things out, run a few campaigns, and decide if it fits your workflow.
Watch for hidden fees too, like charges for extra contacts, users, or templates. Read the fine print, and don’t be afraid to ask questions.
A smart way to protect your budget is to start small. Pick one goal, maybe re-engaging old leads or following up after open houses, and focus your efforts there. If the tool helps you land one extra deal, it’s probably paid for itself.
And remember, the best investment is the one that saves you time and earns back your effort. Look for software that does both.
Will this actually help me book more appointments?
If your follow-up right now looks like scattered texts or forgotten sticky notes, then yes, the right email system can absolutely help you get more appointments.
Here’s why: it keeps you consistent. Instead of waiting until you “have time” to send something, your messages go out on autopilot. Leads hear from you right away, not three weeks later when they’ve already moved on.
Good email marketing software reminds people you exist, in a helpful, low-pressure way. It keeps your name in front of buyers and sellers until they’re ready to reach out. That’s what turns quiet lists into booked calls.
Plus, when your emails are well-timed and full of value, not just “Hey, checking in again…” people are more likely to reply.
So while email software won’t replace your skills as an agent, it supports them. It keeps your pipeline moving and frees up your brain to focus on closing deals instead of chasing down leads.
