social media

Showing all posts from the social media category.

Print vs Digital Marketing: The perks for Real Estate

If you ask anyone, I bet they’ll admit that digital marketing is the future. Despite this, a lot of agents still allocate over half of their marketing budgets on print media. I was astounded when a client told me that they spent over $6,000 per month on print media alone. This is just shy of 10 times more than the average digital marketing spend. With this in mind, if print media is on the way out, what digital marketing tactics should agents adopt to improve their strategy? And what are the exact perks?

By | October 26, 2018 | article, Branding, Marketing Tips, social media

Why Tracking Vanity Metrics Might be Hurting Your Marketing

When it comes to marketing, creating content and playing with the latest digital toys may be more fun than analyzing your data. But without evaluating results, it’s impossible to understand the return on investment, or how to improve it. To make matters worse, there is a right way and a wrong way to analyse your marketing data. Some data points might make you feel great, but they may add very little value. These are known as vanity metrics. They’re flashy numbers that look great on paper but have no clear benefit, and provide little help for future marketing decisions. Odds are you are using these metrics. So, what are they, and what should you be looking at instead?

By | September 27, 2018 | article, Marketing Tips, social media

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could find your post, whether they follow you or not.

Here's how the Facebook Update will affect your marketing

With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this to say about the update…

By | January 16, 2018 | article, Marketing Tips, social media

Attracting an Audience

You don’t have time to knock every door in town or call every number in the phone book. (Remember those?)  Yet, in order to find success, you need to connect with more people than ever before.  An effective digital marketing strategy is the solution.  It will expand your potential client pool by providing new digital spaces to meet people and showcase your talents. Even if you had the time to knock doors, it’s unlikely your efforts would be very effective these days. Consumers tend to prefer to research brands before committing to large transactions.  That’s why it’s essential to establish an online presence that leaves a positive impression on your potential client and enables you to build a relationship with them. The purpose of this stage in the digital marketing […]

By | January 13, 2017 | Marketing Tips, social media
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