Marketing Tips

Showing all posts from the Marketing Tips category.

iRealty’s New SMS Builder made for Real Estate

We’re excited to announce our new SMS builder is now live! It takes multiple touchpoints to close a sale and SMS marketing can boost your digital marketing efforts. If you compare the tidiness of your sms inbox to your emails, chances are you’ve kept your text messages under control and tend to them straight away. This means you have a higher chance of being seen by your contacts with the addition of this channel.  Use SMS marketing alongside your e-newsletters to cut through the noise and stay front of mind.  Whether you’re sending invitations to upcoming auctions, thanking open home attendees or growing your database by sharing your newsletter subscription link, you now have a powerful addition to your digital marketing strategy.    How to use iRealty’s SMS Builder You […]

By | September 10, 2019 | Articles, Marketing Tips

The 80:20 Social Media Rule for Real Estate Agents

It can be a struggle to find the right balance when posting on your social media pages.  If you often find you’re leaving posting to the last minute or just not adding to your page for weeks at a time, because you don’t know what to post, there’s a good rule of thumb you can use to help. Stick to the 80:20 ratio when planning your social schedule. 80% of your posts should be relevant educational or entertaining content, designed to build a relationship with your audience. Only 20% should be sales or service posts used to promote you. Nobody wants to be constantly sold to when they follow you on social media so striking this balance will keep people engaged. Be sure to like and follow us on Facebook […]

By | August 16, 2019 | Marketing Tips, social media

How Much is Your Real Estate Database Actually Worth?

Do you know how much your real estate database is actually worth? If you’ve never asked yourself this question, you’re not alone. For most Agents, searching for new properties to list is often a time consuming and sometimes frustrating experience. Maybe you’ve poured some money into advertising and had minimal ROI. Or maybe you’re relying on word of mouth, client referrals or even asking family and friends to list their properties for sale.   If you can’t find new properties to list and it feels like you’re chasing your tail, we have a better way.  The solution to finding new properties to sell actually lies within your real estate database. Yes, that’s correct. That “pile” of email addresses you’ve accumulated are worth a lot more than you first think. In your […]

By | July 1, 2019 | Articles, Marketing Tips

Are You Using Your Real Estate Database to Its Full Potential?

Do you ever feel like your newsletters just aren’t reaching the people they need to? Do you feel like you’re risking too many unsubscribes every time you blast your latest listings at your real estate database? This is not an unusual feeling to have and it’s not something you should ignore. That feeling you have of not getting the right messages across to the right people could mean that you’re under-utilising your database. Luckily, there are a few easy solutions to this problem, tried and tested by iRealty’s Digital Marketing team. 1. Test Your Emails Using Different Sending Groups If you’re entering the email marketing space with a fully set up CRM, brimming with different subscriber categories, you’ve probably already got the groups you want to send your emails to […]

How to Choose Content for Real Estate Emails

Choosing newsletter content that resonates with your subscribers and achieves results can feel a bit like guesswork.  If you break it down into these three steps you’ll find it’s much simpler than you might at first think. Real Estate emails to clients don’t need to be boring. With these tips, you’ll increase subscriber engagement and stay front of mind.   1. Know your area, your community and your content Understanding the predominant needs and wants of your database will ensure that you choose relevant content for them. It’s simple, if you sell property in an inner city area that’s popular with young professionals, your articles should be tailored to that group of people. If you sell in a coastal haven that’s popular with holidaymakers then your content will be completely […]

By | June 10, 2019 | Articles, Marketing Tips

Three content tips to add to your Real Estate Marketing Strategy.

Last year, my excitement to see Facebook’s latest update was quickly interrupted when I saw two sneaky ads embedded in my chat list. Camouflaged to look like a recent conversation, my digital marketing brain rejoiced at clever ad placement while my consumer mind revolted at the intrusion of yet another intimate space. My inner consumer won the battle and saw me blocking a Facebook ad for the very first time. It got me thinking. How many others were doing the same and what did this mean for the real estate industry? According to eMarketer one in four US internet users say they block ads. While Medium ranked Content Marketing as one of the top 5 trends to combat Adblock. This comes as no surprise as content marketing is about providing […]

By | May 13, 2019 | Articles, Marketing Tips

7 Powerful Ways to Improve Real Estate Emails to Clients

If you’re struggling to get your emails noticed, this article is for you. You can improve your real estate emails by focusing on providing relevant and engaging content. We give you 7 powerful ways to improve your real estate emails to clients by using engaging content. You’ll grow your database, generate real estate leads and nurture your relationships. 1. Understand the “why behind the why” You may know your clients as ‘young professionals’, ‘a family of four’, ‘retirees’ or ‘farmers’. However, you need to understand your clients on a deeper level. Identify their deeper motivations for buying so you can create relevant content and provide solutions they may not even realise they need. For example, you may have a lot of young families buying their first suburban property. Their initial […]

By | April 29, 2019 | Articles, Marketing Tips

Impress your database with stunning emails

When it comes to designing emails, there’s more to consider than just the style of font you use or colours you choose. If 38% of people immediately leave poorly designed websites, do unattractive emails stand a chance? With more content being published online every minute, the competition to stand out increases. Our client, Nathan Strudwick from Elders Real Estate, actually discovered us from one of our emails. He says, “I actually first found iRealty through another real estate agent. I thought, ‘Geeze, their newsletters look really good.’ Then I saw that iRealty did it.” So how do we do it? We use valuable content that’s sent to the right people at the right time. At iRealty we analyse your data to identify and segment your contacts into different consumer groups. […]

By | March 11, 2019 | Articles, Marketing Tips

Top Email Tips You Need to Know for 2019

These days, it’s likely that your inbox is bursting at the seams and in need of a serious clean out. Businesses constantly bombard us with emails promoting their latest deals, leaving us more emails than we have time to flip through. What does that mean for the business on the other side of the inbox, sending emails and trying to dodge the delete swipe, or dreaded unsubscribe? One perk of providing email marketing to the Australian real estate industry is that we have access to the data of approximately 80 million emails sent each year. So we crunched some numbers to bring you the top email tips you need to know for 2019. Remember, we recommend looking at your own reporting to make an informed decision based on your audience. […]

By | December 5, 2018 | article, Marketing Tips

5 ways to stay warm during a cooling market

While bleak market forecasts continue to shower down in abundance, not all is dark and dreary for the Australian real estate agent. Sure, housing investment has flatlined and banks have restricted financing, but smart agents will take advantage of today’s market conditions and walk away with a stronger business. With better tools than ever and more marketing channels at their disposal, agents can get in front of more people for less cost and have better mechanisms to find buyers and sellers, and match them. So long as agents use effective strategies and tools that reach larger audiences, keep them connected with contacts, identify the market movers, win listings and sell properties, any agent can improve their business. So, what does that strategy look like? Well, to keep it simple, let’s […]

By | November 5, 2018 | article, Marketing Tips
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