Lead Nurturing Archives

Forget Cold Calls

Cold calling was once the go-to strategy for bringing in new business and converting leads into cash. The more people you contact the more sales you get right? Not quite. In our digital age, we’re spoilt with receiving targeted information that is relevant to us and instantly at our fingertips. To receive a cold call out of the blue that we did not ask for, that is irrelevant and that takes up our valuable time is nothing more than annoying. As the caller, we run the risk of hurting our database by interrupting our entire contact list. We take a stab in the dark, hoping that somewhere amongst our hundreds of contacts, someone is ready to buy, and this often results in rejection and frustration. The problem with traditional […]

By Nica Bautista | March 5, 2019 | Articles, Lead Nurturing

Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels.

By Stephan Trone | June 19, 2018 | Branding, Case Study, Lead Nurturing, Marketing Tips

How to use leads to win more listings

Goal Help Australian real estate agents list and sell more properties by generating and converting leads. Steps Understand how an effective CRM and smart email marketing system produce qualified leads from your own database. Plan and execute actions required to convert leads to listings and sales. Overview What is a good “real estate lead” and how can I use them to grow my business?

By cv@irealty.com.au | May 28, 2018 | article, Lead Nurturing, Marketing Tips

Who are millennials and how should I sell to them?

Millennials are the generation ranging in age between 16 and 35 years old. Generally in this group are the children of Baby Boomers, Gen Y, as well as the first generation to not remember life before the internet and other tech. Though all generations have encountered unique challenges while growing up, millennials also have unparalleled opportunities that were largely unavailable prior. Generally they have a strong education and global awareness, along with the capacity for a high level of disposable income.

By irealty | May 16, 2016 | Lead Nurturing

The need for speed-to-lead

In today’s digital world the marketing possibilities are only limited by your imagination. Having a fear of technology or change could be seriously holding you back in terms of growing your business, and ironically may be taking away from your face-to-face time.

By irealty | April 12, 2016 | Lead Nurturing

3 Simple tips for nurturing your real estate leads

Any successful real estate agent will tell you that you can’t be passive in your efforts to attract new business. If you just list properties and wait by the door until a buyer comes knocking, you will have a hard time getting ahead. In the next 12 months, an average of 3.5% of property owners in Australia will actively be seeking to make a transaction in the property market.

By irealty | December 16, 2015 | Lead Nurturing