Branding

Showing all posts from the Branding category.

iRealty’s latest McGrath Template Suite

Our development and design teams have been hard at work upgrading the McGrath Template Suite. Here you’ll find the new McGrath Appraisal forms, Dynamic Landing Pages and the new look fact sheets.  Appraisal Forms Since upgrading our appraisal forms, we’ve increased our clients’ appraisal requests by 45%.  Our email designs are built upon proven marketing strategies and principles in order to boost conversions and generate a strong ROI for our clients. Within the email templates, you’ll find subtle yet effective calls to action when it comes to requesting an appraisal.  “Since starting with iRealty we’ve had our best results yet. In the first 40 days we’ve received 26 appraisal requests. Working with iRealty’s digital marketing team has saved us time, improved our results and made life easier.” Karen Thompson McGrath Sutherland Shire […]

By | October 2, 2019 | Branding

Print vs Digital Marketing: The perks for Real Estate

If you ask anyone, I bet they’ll admit that digital marketing is the future. Despite this, a lot of agents still allocate over half of their marketing budgets on print media. I was astounded when a client told me that they spent over $6,000 per month on print media alone. This is just shy of 10 times more than the average digital marketing spend. With this in mind, if print media is on the way out, what digital marketing tactics should agents adopt to improve their strategy? And what are the exact perks?

By | October 26, 2018 | article, Branding, Marketing Tips, social media

Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels.

The Unspoken Risks of Automation

Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed automation. Yes, we all dream of a future in which our meters long list of monotonous tasks is swept into an automated system. This machine will do it all; door knocking, cold calling, blog writing, client prospecting, and will even pour cream into your morning coffee. Sounds great, right? Consider self-driving cars. I would love to close my eyes and count sheep all the way from Brisbane to Sydney. But could I? The first trip […]

By | November 7, 2017 | Branding, Identity, Uncategorized
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