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Marketing tips from our experts.

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could find your post, whether they follow you or not.

A few questions to increase your marketing ROI

Ever feel like you spend hours on your digital marketing and don’t see the return that you feel that you deserve? If you answered yes, it could mean you are not optimising your digital marketing to the best of its ability. Although digital marketing goals will differ, most relate directly with these 3 key ideas (or at least they should);

By | June 19, 2018 | article, Marketing Tips

Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels.

How to use leads to win more listings

Goal Help Australian real estate agents list and sell more properties by generating and converting leads. Steps Understand how an effective CRM and smart email marketing system produce qualified leads from your own database. Plan and execute actions required to convert leads to listings and sales. Overview What is a good “real estate lead” and how can I use them to grow my business?

3 ways to win more listings and keep vendors happy

According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing was part of the problem as well. “Properties will need a multi-tiered strategy that can be measured and bring in results, and unfortunately, many agents lack the skills or technologies to ensure success in this area.” Luckily, we are happy to offer three tips that will help agents develop an effective strategy to win listings and help them manage their vendor’s expectations.

By | February 16, 2018 | Marketing Tips

Here's how the Facebook Update will affect your marketing

With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this to say about the update…

By | January 16, 2018 | article, Marketing Tips, social media

Best (and worst) real estate subject lines of 2017

I am willing to wager your inbox overflows with new emails every day. I know mine does. Every morning I wake up to dozens of new messages waiting to be read. Some will be Facebook notifications, others will be airline advertisements, and a few will be actual messages from real people. My first response is always the same; scan the subject line and determine if the email is valuable to me. If not, I swipe right and delete. If it is, I might read it immediately, or come back later when I have more time to wander. Either way, emails that don’t make the cut are lost forever.

By | November 23, 2017 | Marketing Tips, Uncategorized

The Unspoken Risks of Automation

Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed automation. Yes, we all dream of a future in which our meters long list of monotonous tasks is swept into an automated system. This machine will do it all; door knocking, cold calling, blog writing, client prospecting, and will even pour cream into your morning coffee. Sounds great, right? Consider self-driving cars. I would love to close my eyes and count sheep all the way from Brisbane to Sydney. But could I? The first trip […]

By | November 7, 2017 | Branding, Identity, Uncategorized

Case Study: Jarrod Perry's Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers.

By | October 12, 2017 | article, Case Study, Identity

Email or Social Media Marketing?

What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may damage your prospects as well. It is safe to say that your email and social media marketing should be on the same page if you want your efforts to pay off. To help you optimise your efforts, we have […]

By | August 15, 2017 | article
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