iRealty vs Mailchimp: Value for Australian Real Estate Agents
There have never been more digital solutions for the real estate industry than today. Marketing software alone can manage email, SMS, social media and websites. With all these choices, the challenge is knowing the strengths and weaknesses of each, and the real differences between them. Harder still when we’re forced to compare two systems that […]
iRealty’s Predictive Power
Ever wonder what the future holds for the Australian property market? We sure do, especially after last year’s slowdown. The doom and gloom of price drops and credit restrictions led our team on a search for signs of improvement. During this search, we realised the unique vantage point our data provides. By analysing email interactions […]
iRealty’s New Custom Reports
Over the last few years, we have dedicated ourselves to delivering Australia’s premier real estate marketing platform. And we can make a solid case for reaching that goal. From automated emails to dynamic property pages, our system nurtures relationships, identifies interests, and generates appraisals while protecting your database. We measure our success by how well […]
iRealty’s New Dashboard
We redesigned iRealty’s new Dashboard to showcase the key insights uncovered from your digital marketing campaigns in the simplest way possible. We break it down into four main categories: Subscribers, Properties, Reports, and Campaigns. You can expect to see the… Subscribers That are current in your account Reached through email, SMS, and your property pages […]
5 ways to stay warm during a cooling market
While bleak market forecasts continue to shower down in abundance, not all is dark and dreary for the Australian real estate agent. Sure, housing investment has flatlined and banks have restricted financing, but smart agents will take advantage of today’s market conditions and walk away with a stronger business. With better tools than ever and […]
Three keys to success from Australia’s top real estate agents
Over the last few months, I have had the chance to catch up with a few of our top performing real estate clients that average over 100 sales a year. These chats tend to wander across a wide range of topics, but my purpose is generally the same. I want to answer two questions: what […]
Case Study: How Nathan Strudwick builds relationships with iRealty
We recently had the opportunity to sit down with Nathan Strudwick, the leading agent for Elder’s in Australia. During our discussion, he shared a number of helpful tips and insights for agents looking to improve their business by strengthening their client relationships using iRealty.
Case Study: A conversation with Anthony Tripodi from Belle Property Newtown
A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels.
3 ways to win more listings and keep vendors happy
According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing […]
Here's how the Facebook Update will affect your marketing
With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this […]
