Nica Bautista

Showing all posts made by Nica Bautista.

iRealty’s latest McGrath Template Suite

Our development and design teams have been hard at work upgrading the McGrath Template Suite. Here you’ll find the new McGrath Appraisal forms, Dynamic Landing Pages and the new look fact sheets.  Appraisal Forms Since upgrading our appraisal forms, we’ve increased our clients’ appraisal requests by 45%.  Our email designs are built upon proven marketing strategies and principles in order to boost conversions and generate a strong ROI for our clients. Within the email templates, you’ll find subtle yet effective calls to action when it comes to requesting an appraisal.  “Since starting with iRealty we’ve had our best results yet. In the first 40 days we’ve received 26 appraisal requests. Working with iRealty’s digital marketing team has saved us time, improved our results and made life easier.” Karen Thompson McGrath Sutherland Shire […]

By | October 2, 2019 | Branding

A Conversation with Stephen Pahl

We sat down with long-standing client, Stephen Pahl from RE/MAX Profile Real Estate to learn about his journey with iRealty.   In our series of conversations, Stephen shares useful insights that’s valuable to both seasoned and upcoming agents in the industry.  In this conversation, we talk about the ease of building emails, the importance of building relationships and immediately following up leads. “5 minute Emails and Lead Alerts” Knowing who to contact and when will put you miles ahead of the competition. If you want to learn how iRealty can help you generate more leads and keep you front of mind, speak to our team today. 

By | September 3, 2019 | Case Study

3 Simple Tips to Approach Your Real Estate Leads

Having a steady stream of leads is key to increasing your listings and gaining more real estate clients. With our patented lead alerts, we generate thousands of real estate leads for our clients every month. The question is, what do you do once you receive a lead alert?     We’ve gathered three of our best case studies to help you approach your real estate leads. You’ll increase your chances of gaining more listings and closing more deals.   1. Make Contact First – Jarrod Perry, Hutton & Hutton Although our clients were generating hundreds of leads per month, many hesitated when it came to contacting their prospects. After speaking to several clients, we found the reason for hesitation. It stemmed from the fear of being rejected by the prospect […]

3 Must Have Newsletter Elements to Generate Real Estate Leads

Your database is a goldmine of real estate clients. The question is, how do you generate leads and reveal hidden buyers and sellers within your database?   The answer may surprise you. No, it’s not cold calling your entire database or door knocking in hopes of finding a property to list. The solution is to use an email template specifically designed to generate real estate leads.  We found there are 3 elements every e-newsletter should have to increase subscriber engagement and generate real estate leads. When our client incorporated these three elements in their newsletter template they instantly gained: 42 additional leads 17 property listings leads Increased their open rates which meant more eyes on their newsletter Improved their engagement as indicated by the increase in their click rate Our email […]

By | July 15, 2019 | Uncategorized

How Much is Your Real Estate Database Actually Worth?

Do you know how much your real estate database is actually worth? If you’ve never asked yourself this question, you’re not alone. For most Agents, searching for new properties to list is often a time consuming and sometimes frustrating experience. Maybe you’ve poured some money into advertising and had minimal ROI. Or maybe you’re relying on word of mouth, client referrals or even asking family and friends to list their properties for sale.   If you can’t find new properties to list and it feels like you’re chasing your tail, we have a better way.  The solution to finding new properties to sell actually lies within your real estate database. Yes, that’s correct. That “pile” of email addresses you’ve accumulated are worth a lot more than you first think. In your […]

By | July 1, 2019 | Articles, Marketing Tips

A Simple Builder for Stunning Real Estate Emails

If using the right tools matter when you’re building a house, the same can be said for email marketing. Using the right tools for the job can get you ahead of the game saving you time and money. Our simple email builder connects our user-friendly tools to industry-specific content. It only takes minutes to complete and you can add your personal touch. Putting together a stunning email to produce more real estate leads while saving time and increasing profits is easy with iRealty. Matt Lancashire, from Ray White New Farm says, “of all the systems I have used over the years, iRealty is at the forefront of both efficiency, presentation and productivity. What used to take me hours, now takes me minutes.” Our simple email builder for real estate works […]

By | May 27, 2019 | Uncategorized

Three content tips to add to your Real Estate Marketing Strategy.

Last year, my excitement to see Facebook’s latest update was quickly interrupted when I saw two sneaky ads embedded in my chat list. Camouflaged to look like a recent conversation, my digital marketing brain rejoiced at clever ad placement while my consumer mind revolted at the intrusion of yet another intimate space. My inner consumer won the battle and saw me blocking a Facebook ad for the very first time. It got me thinking. How many others were doing the same and what did this mean for the real estate industry? According to eMarketer one in four US internet users say they block ads. While Medium ranked Content Marketing as one of the top 5 trends to combat Adblock. This comes as no surprise as content marketing is about providing […]

By | May 13, 2019 | Articles, Marketing Tips

7 Powerful Ways to Improve Real Estate Emails to Clients

If you’re struggling to get your emails noticed, this article is for you. You can improve your real estate emails by focusing on providing relevant and engaging content. We give you 7 powerful ways to improve your real estate emails to clients by using engaging content. You’ll grow your database, generate real estate leads and nurture your relationships. 1. Understand the “why behind the why” You may know your clients as ‘young professionals’, ‘a family of four’, ‘retirees’ or ‘farmers’. However, you need to understand your clients on a deeper level. Identify their deeper motivations for buying so you can create relevant content and provide solutions they may not even realise they need. For example, you may have a lot of young families buying their first suburban property. Their initial […]

By | April 29, 2019 | Articles, Marketing Tips

6 Tips to Turn Real Estate Leads into Satisfied Clients.

Statistics show that you are 21 times more likely to qualify a lead by calling them within 5 minutes versus 30 minutes. Our ‘Speed-to-lead’ patented technology identifies the buyers and sellers within your database then instantly sends you a notification to follow up. If you have leads in front of you, it would be crazy to leave them unattended. A qualified lead is potential profit that’s sitting in your office right now. We’re all busy, but there’s nothing worse than seeing one of our prospects sell a property through another agent because we lacked follow up. Prospecting and nurturing your leads is an important aspect of your overall marketing strategy for real estate. Particularly, following up and qualifying your leads is a crucial part of the sales process. It requires […]

By | April 8, 2019 | Uncategorized

How Outsourcing Can Take Your Marketing to New Heights

As an agent, you know that it takes more than just listing and selling properties to bring in the cash. In a highly competitive industry, the pressure to stand out and develop an online presence is higher than ever. Bringing in a marketing expert to do this for you means you can take the pressure off your shoulders and focus on what you do best. However, if profit = revenue – expenses, does it make sense to pay for another service when your administration team seem ok managing your facebook page? Absolutely. Outsourcing can actually save you time and money when done correctly. If you would rather be focused on selling and listing properties, meeting with clients and closing deals instead of writing emails and managing your social media accounts, finding […]

By | March 28, 2019 | Articles
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