Nica Bautista

Showing all posts made by Nica Bautista.

6 Tips to Turn Real Estate Leads into Satisfied Clients.

Statistics show that you are 21 times more likely to qualify a lead by calling them within 5 minutes versus 30 minutes. Our ‘Speed-to-lead’ patented technology identifies the buyers and sellers within your database then instantly sends you a notification to follow up. If you have leads in front of you, it would be crazy to leave them unattended. A qualified lead is potential profit that’s sitting in your office right now. We’re all busy, but there’s nothing worse than seeing one of our prospects sell a property through another agent because we lacked follow up. Prospecting and nurturing your leads is an important aspect of your overall marketing strategy for real estate. Particularly, following up and qualifying your leads is a crucial part of the sales process. It requires […]

By | April 8, 2019 | Uncategorized

How Outsourcing Can Take Your Marketing to New Heights

As an agent, you know that it takes more than just listing and selling properties to bring in the cash. In a highly competitive industry, the pressure to stand out and develop an online presence is higher than ever. Bringing in a marketing expert to do this for you means you can take the pressure off your shoulders and focus on what you do best. However, if profit = revenue – expenses, does it make sense to pay for another service when your administration team seem ok managing your facebook page? Absolutely. Outsourcing can actually save you time and money when done correctly. If you would rather be focused on selling and listing properties, meeting with clients and closing deals instead of writing emails and managing your social media accounts, finding […]

By | March 28, 2019 | Articles

Impress your database with stunning emails

When it comes to designing emails, there’s more to consider than just the style of font you use or colours you choose. If 38% of people immediately leave poorly designed websites, do unattractive emails stand a chance? With more content being published online every minute, the competition to stand out increases. Our client, Nathan Strudwick from Elders Real Estate, actually discovered us from one of our emails. He says, “I actually first found iRealty through another real estate agent. I thought, ‘Geeze, their newsletters look really good.’ Then I saw that iRealty did it.” So how do we do it? We use valuable content that’s sent to the right people at the right time. At iRealty we analyse your data to identify and segment your contacts into different consumer groups. […]

By | March 11, 2019 | Articles, Marketing Tips

Forget Cold Calls

Cold calling was once the go-to strategy for bringing in new business and converting leads into cash. The more people you contact the more sales you get right? Not quite.   In our digital age, we’re spoilt with receiving targeted information that is relevant to us and instantly at our fingertips. To receive a cold call out of the blue that we did not ask for,  that is irrelevant and that takes up our valuable time is nothing more than annoying. As the caller, we run the risk of hurting our database by interrupting our entire contact list. We take a stab in the dark, hoping that somewhere amongst our hundreds of contacts, someone is ready to buy, and this often results in rejection and frustration. The problem with traditional […]

By | March 5, 2019 | Articles, Lead Nurturing

Top Email Tips You Need to Know for 2019

These days, it’s likely that your inbox is bursting at the seams and in need of a serious clean out. Businesses constantly bombard us with emails promoting their latest deals, leaving us more emails than we have time to flip through. What does that mean for the business on the other side of the inbox, sending emails and trying to dodge the delete swipe, or dreaded unsubscribe? One perk of providing email marketing to the Australian real estate industry is that we have access to the data of approximately 80 million emails sent each year. So we crunched some numbers to bring you the top email tips you need to know for 2019. Remember, we recommend looking at your own reporting to make an informed decision based on your audience. […]

By | December 5, 2018 | article, Marketing Tips
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