Showing all posts made by irealty.

Who are millennials and how should I sell to them?

Millennials are the generation ranging in age between 16 and 35 years old. Generally in this group are the children of Baby Boomers, Gen Y, as well as the first generation to not remember life before the internet and other tech. Though all generations have encountered unique challenges while growing up, millennials also have unparalleled opportunities that were largely unavailable prior. Generally they have a strong education and global awareness, along with the capacity for a high level of disposable income.

By | May 16, 2016 | Lead Nurturing

The need for speed-to-lead

In today’s digital world the marketing possibilities are only limited by your imagination. Having a fear of technology or change could be seriously holding you back in terms of growing your business, and ironically may be taking away from your face-to-face time.

By | April 12, 2016 | Lead Nurturing

Target market like a pro

We encourage our clients to send regularly, and are often asked ‘but won’t my readers get sick of receiving my emails?’. They will if the content is irrelevant to their situation, but if your client fits into specific or multiple segments and you don’t take the time to note that, you may miss out on a lead. Contacts can be assigned to one or multiple groups or mailing lists. Some examples are:

By | March 10, 2016 | article

How to get the best results from your client newsletter

Implementing these easy, yet effective techniques will ensure your newsletter is engaging and well received by your contacts – meaning you’re front of mind when they decide to move in the market.

By | February 4, 2016 | article

3 Simple tips for nurturing your real estate leads

Any successful real estate agent will tell you that you can’t be passive in your efforts to attract new business. If you just list properties and wait by the door until a buyer comes knocking, you will have a hard time getting ahead. In the next 12 months, an average of 3.5% of property owners in Australia will actively be seeking to make a transaction in the property market.

By | December 16, 2015 | Lead Nurturing

Getting high unsubscribes?

Recently we’ve had some feedback from clients using a third party email delivery service such as an automated system, who were experiencing high levels of unsubscribes.

By | December 14, 2015 | article

What's your database worth?

We get it, finding properties to list on the market is not always easy – really, it can be a lot of work. As a Real Estate Agent, your business relies on continually getting new properties to sell. Did you know that you could be sitting on a gold mine of property listings? Your contact database, regardless of size, is certain to contain not just buyers but sellers as well. Do you know the potential worth of your current database? In the next 12 months, an average of 3.5% of property owners in Australia will enter the market to sell their property.

By | December 10, 2015 | article

Boutique is the way to go…

Sharing mutually beneficial information with clients is vital. Sending the annual anniversary congratulations card to your clients is frankly just not sufficient to cement a long lasting personal relationship. In a sea of automated emails and property alerts, the savvy clients of today are bombarded with automation from agents without providing extra value adds. An agent will gain opportunities to list properties unopposed after providing a tailored, relevant and informative email newsletter to their clients, ensuring they are offering benefits and exceptional service with every customized campaign sent.

By | December 1, 2015 | article

Better the odds with mobile friendly emails

Earlier this year Google changed the way it ranked pages for searches. If your website was not “responsive” then there was every chance your search rank would have dropped. A responsive designed website is one where the website changes and is easily read if viewed on a smartphone, tablet or desktop computer. If you use email marketing, the same principle applies. Your emails must adapt and change to suit the device of your contact. If readers of your email need to pinch the screen to zoom, then it’s time to go responsive and update your design.

By | September 10, 2015 | article

So…What is iRealty?

We often get asked that question. Chances are you’ve heard of us, but maybe you don’t know what we do? We help real estate agents sell more real estate.

By | August 9, 2015 | About Us
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