Email Marketing ROI: The Most Undervalued Tool in Australian Real Estate
In an industry where face-to-face connections and property inspections have traditionally dominated the sales process, email marketing stands out as the unexpected ROI champion for Australian real estate agents. While many agents focus their marketing budgets on property portals and social media advertising, email marketing consistently delivers the highest return on investment, often generating $42 […]
Social media in real estate – 2 part guide to strategy, content, advertising and more.
In part one of this guide we will cover social media strategy and what content to create and post to optimise engagement and build a following. Part two of the guide will cover social media advertising and terminology every real estate agent should be aware of. To accompany the guide we will also provide 2 […]
A guide to real estate email marketing
Email marketing is still one of the best ways for real estate agents to communicate with their databases. In fact, over 70% of people prefer to receive property advertisement via email when compared to any other delivery method. In this article we will discuss some best practice tips for email marketing in real estate. From […]
Quarter One iRealty Awards – 2021/22
We are excited to announce our award winners for the first quarter of the 2021/22 financial year. The iRealty award initiative began in mid 2020 as a response to seeing what clients were achieving amidst the pandemic. As long standing players in the proptech space we have had the opportunity to work with some of […]
Less than 12 weeks left of 2021 – How to make them count and ensure your pipeline is full in the new year
We can hardly believe we are writing our 12 week countdown to 2022 already. While this year has been a little unexpected, it is important to make the most of what we have left of 2021. You may be surprised how simple tactics in the final months of the year can really set up a […]
Social media advertising in a ‘seller’s market’
Over the past 12 months the real estate market has surpassed many expectations. Record low interest rates, migration and government incentives have seen buyers flood the market. While this has driven double digit growth in the majority of markets, it has also seen agents having to navigate high buyer interest with less stock and highly […]
Best practice tips for better real estate marketing
We have had a lot of conversations with real estate professionals recently, with a lot of them spending time evaluating their business and marketing practices. We have used some of our recent conversations to outline best practice tips to help you get more from your marketing efforts. Don’t spam – sometimes less is more: The […]
3 tactics to secure extra listing appraisals
Securing listing presentations is one of the most important elements to a successful real estate career. Keeping your diary full of listing appointments is the best way to ensure you have new stock coming in and you are creating new, meaningful relationships with locals (even if they don’t immediately turn into a sale). It is […]
3 tips to enhance your marketing for Spring
Whether you are a believer of the ‘Spring selling season’ or not, it’s never a bad time to reflect on what you’re doing well and what could use a little attention. The matter of fact is Spring tends to be the time of year where the property market spikes up a bit with a flurry […]
Introducing iRealty to your vendors
The relationships you build and maintain with your – past, present and future vendors is key to a successful real estate career. Impressing your potential vendors to win a listing is your number one step in a long and prosperous relationship. But in order to impress you need to be better than the other agents […]
