If social media wasn’t part of your marketing strategy it is likely that the past year’s events have changed that. Social media has a vast array of benefits in the real estate industry. It’s relatively low cost, helps to build brands and it’s easy to quantify return on investment. When compared to traditional marketing like letterbox dropping or cold calling these benefits become obvious. With a tightening in listings, agents need to maximise the time they spend growing their following and having meaningful conversations with people in property mode. This is where social media marketing can help.
Over 70% of people check their social media profiles at least once a day. Meaning if you are not actively involved in growing and engaging with your social media community, you are missing out on business opportunities. However, we understand that social media isn’t always straightforward.
Do any of these goals sound familiar?
The good news is there are plenty of options available when it comes to embarking on social media improvements.
This is a great option if you have the time and resources to do so. If you are looking to implement a social media strategy in-house, here a few simple tips to make your life easier.
If you are someone who sees the value in social media but may not have time, that is okay. You can enlist the help of a dedicated account manager to create and post content on your behalf. This is a great option if your goals are consistency and variety on your social media channels. You can also opt to take it up a notch with vendor paid property campaigns or lead generating ‘just sold’ promotions to build engagement and secure appraisal opportunities.
If you are wanting to really make an impact and transform your social media into a growth and lead generating tool, why not try a specialised campaign to boost your brand. iRealty’s brand boosters are 2 month specialised campaigns aimed to grow your brand and business on social media. Work with a marketing account manager to discuss your goals. They then work with our team of marketers and designers to create content and divide the budget in order to achieve your desired outcomes, All content creation, management and advertising is covered in the one-off cost.