Having a standout listing presentation will set you apart from competing agents and help you grow your business.
If a seller has requested that you appraise their property, ensure you take advantage of this opportunity and be prepared to answer the seller’s questions potentially even before they ask them.
“I sold 3 Smith Street around the corner last month. We had 30 groups through the first open home and 4 written offers by that afternoon. I still have a lot of buyers who registered their interest in that property looking for something just like this.”
Letting them know you have recent sales experience with similar listings should help them feel at ease in knowing you have qualified buyers. Follow this up with your recent testimonials and direct the sellers to where they can find your customer feedback online.
After you have looked at the property in detail, sit down with the potential seller(s) and explain how you intend to market and sell their property. This is where you need to prove you are the best agent to choose. What do you do that’s different from other agents? Paint a picture in regards to your marketing approach. Of course this conversation is going to involve the usual marketing channels like your website, real estate portals, and photography options. Sellers may want to know what other steps you are taking to get their property seen.
This is where iRealty can enhance your listing presentation:
It is now easier than ever to find local real estate agents with sellers opting to speak to multiple agents prior to listing their property. With this in mind, our final tip is to follow up and do so more than once.
Thank the seller for their time of day and ensure they have no questions following the meeting. Let them know that you will be in touch with them with x information at x time in the future. Reiterate your intentions to market and sell their property, and include your professional marketing brochures. This can easily be done via email with a simple template.
We recently spoke with an agent who won a listing simply due to his follow up email and pre listing kit. The competing agent who also appraised the property, had come from a family referral, appraised the property at the same value and had lower commissions. This is a key example of how listing presentations and what you do before and after to prepare and follow up really can make all the difference.
Learn more about how iRealty can help support you in generating leads and enhancing your marketing by speaking to our team today.