Sellers are becoming more and more involved in the pre-listing and sales process of their properties. With that comes in an increase in awareness and accountability necessary for agents to be chosen to sell homes.
As a result, it is no longer enough to invest in marketing and other resources that do not help you firstly, know who potential clients are but also to help you convert them into vendors.
Below we outline 3 key ways to help you become the agent of choice.
All good marketing strategies should set out to achieve brand awareness, engagement and growth from followers that ultimately turn into leads. These goals are then tied to your marketing channels to help you build a following and start more conversations. Your marketing channels are the platforms you use to reach your audience.
The table below identifies 3 key marketing channels and the goals associated with them. When choosing a marketing channel, make sure you know how it is going to assist in achieving your business goals.
A potential seller has let you into their home (literally), make your listing presentation the one they won’t forget by:
We all only have 24 hours in a day, but investing in resources that increase your output can assist in winning more listings. 2 key ways to do this are automation and outsourcing. Now you do need to ensure whatever model you adopt works effectively and shares the same quality of output you could yourself (or better).
Let’s go into each model in a little more detail:
Automation: There are many software solutions that offer automated services to support your sales cycle. However, you want to ensure the automation is part of the bigger picture. Automation should be used to support the other touch points you have with you potential and current clients. Check out our customer journey automation checklist to see where Automation fits in creating the perfect customer experience.
Outsourcing: Now this does not mean offshoring your work to save money. Whether you are looking to outsource administration, marketing, or photography, you also want to ensure they are professionals in their field and they are going to do a better job than you would yourself. For example, iRealtyPro allows you to outsource your email and social media marketing to a team of industry specialised marketing professionals. This model will of course free up your time, but it will also ensure your marketing is aligned with your goals, looks great and is managed by a specialist.
It is now more important than ever to have the tools you need to firstly, identify potential sellers prior to other agents and secondly, showcase your competitive advantage.