iRealty has been a long standing player in the real estate ‘Proptech’ industry. Over this time, we’ve had the opportunity to work with some of Australia’s highest performing agencies, shedding light on how the best in the business conduct their digital marketing. Not only do we see how effective digital marketing should be done, but also the positive output of data driven results. Each month the ‘iRealty Awards’ showcases these success stories, utilizing key metrics of both exposure and lead generation.

Congratulations agency of the month winners – Ray White Commercial Gold Coast

The results:

• 28.4% average open rate
• 0.56% unsubscribe rate

The strategy:

• Send a monthly market update to their wider database, plus targeted just listed emails.

When we caught up with Rebecca Coleman – Ray White Surfers Paradise – Group Marketing, her comments on how iRealty fits into the overall marketing strategy. 

What do you think is the most valuable part of email marketing?

“Constant touch point with the database. It is good to know our agents have consistency when communicating with past, present and future clients.”

What is your system for following up your newsletter leads?

“Anything that comes through is passed onto the agent or head of sales to forward to the best agent if there’s no assigned contact.”

“For us it is a mix of having agent and office communication, we do have great admin support who do that work for the agent a lot of the time and they do it weekly so it’s always super consistent and has a low unsubscribe rate, not spamming people here and there, and keeping emails to the point.”  – Rebecca Coleman

Congratulations campaign of the month winners – LJ Hooker Palm Beach

The campaign: 

• You’re Invited to Our Open Homes- delivered to 1248 and received 682 clicks for a conversion rate of 54.65%

The results: 

• 56% open rate
• OFI sent to engaged subscribers on a fortnightly basis

Congratulations property of the month winner – Matt Lancashire – Ray White New Farm 

The property 

• Noir- 9 Prospect Terrace, Hamilton

The results 

• Clicked 872 times in October
• Has been viewed over 2000 times through his email marketing

What  Principal, Matt Lancashire has to say about iRealty:

Congratulations lead generator of the month – Tim Bramall – McGrath Tweed Heads 

The results: 

• 2481 recipients and 4 appraisals
• All 4 appraisals were requested in 1 monthly newsletter

What associate agent, Aleida Ross had to say about working with our iRealtyPro account managers: 

“The staff at iRealty have been very efficient with sending out the monthly newsletters. They are always on time, happy to change anything I want to amend in the newsletter before sending it out. Couldn’t recommend them enough!” – Alieda Ross

Congratulations to all of our October winners. We are thrilled to see what our clients achieve with iRealty as part of their digital marketing strategy. 

Click here to see September winners.