iRealty Awards- September 2020 Results – iRealty
iRealty Awards- September 2020 Results By , October 14 2020

iRealty has been a long standing player in the real estate ‘Proptech’ industry. Over this time, we’ve had the opportunity to work with some of Australia’s highest performing agencies, shedding light on how the best in the business conduct their digital marketing. Not only do we see how effective digital marketing should be done, but also the positive output of data driven results. Each month the ‘iRealty Awards’ showcases these success stories, utilizing key metrics of both exposure and lead generation.

Congratulations Hilton Parkes Real Estate- Agency of the month

Hilton Parkes work with our iRealtyPro team to ensure their monthly email marketing achieves their goals. 

The results: 
  • Average open rate above 45% 
  • Had over 1300 visits on their property pages with nearly 250 clicks and 12 leads
  • Average unsubscribe rate 0.68% 

The Strategy: 
  • Send monthly newsletters to a large portion of their database to stay in touch with contacts
  • Use the iRealty smart filters and automation to target and nurture contacts and increase lead generation 
Congratulations to McGrath Sutherland Shire – Campaign of the month

McGrath Sutherland Shire’s email marketing strategy entails unique targeting and content to ensure each email gets the best cut through.

The results: 
  • 7/10 top campaigns in September were sent by McGrath Sutherland Shire
  • Campaign was sent to 1225 people and generated 511 clicks
  • Conversion rate of 41.71% 
  • 42 people clicked ‘Request an appraisal banner’ within the campaign

Congratulations McGrath Palm Beach – Lead generator of the month
The results: 
  • 7 appraisals requested during september 
The strategy: 

McGrath Palm Beach has a highly targeted strategy sending campaigns to unique segments within their database. By utilising the ‘What’s your property worth’ call to action banner in their campaigns 7 people requested appraisal in September. 

Congratulations Tracey Dixon – McGrath Hunters Hill – Property of the month 
The property 
  • 15 Woolwich Rd, Hunters Hill
The results: 
  • 2213 views and 354 clicks in September
  • Showcased in an off market email campaign gaining  
    • 399 Clicks from 247 people

Congratulations to all of our September winners. We are thrilled to see what our clients achieve with iRealty as part of their digital marketing strategy. 

Click here to see August winners.

May 5, 2021 LJ Hooker Stafford – Client Case Study
March 29, 2021 iRealty Awards Summer 2020/21