iRealty Awards – August 2020 Results By , September 16 2020

iRealty has been a long standing player in the real estate ‘Proptech’ industry. Over this time, we’ve had the opportunity to work with some of Australia’s highest performing agencies, shedding light on how the best in the business conduct their digital marketing. Not only do we see how effective digital marketing should be done, but also the positive output of data driven results. Each month the ‘iRealty Awards’ showcases these success stories, utilizing key metrics of both exposure and lead generation.

#1 Cindy Kennedy – McGrath Balmain – Campaign of the month
The Campaign: 
  • First Glimpse – 38 Foucart Street, Rozelle
The Statistics:
  • Delivered to 1085 with 455 clicks and 48 property leads
  • 41.94% clicks per delivered
Client Summary: 
  • Use iRealty to launch new properties on the market
  • Target ‘Hot buyers’ to ensure only relevant subscribers receive the campaign
  • Control the time the campaign is sent to maximise results 
  • Love the simplicity of the email builder and templates to get campaigns sent quickly

 

#1 Wentworth Partners – Agency of the month 
The Strategy –

Wentworth Partner’s work with our iRealtyPro team. Their strategy centers around a monthly content newsletter sent to a large portion of their database. This is complemented by automated nurture alerts aimed to target the warmest leads in the market. 

The Statistics – 
  • 24% average open rate
  • 0.2% average unsubscribe rate
  • 3 campaigns sent in August

 

#1 Wilson’s Estate Agency – Lead Generator of the month 
  • 5 appraisals from 5948 recipients
  • 1 appraisal for every 1190
The Strategy:

Wilson’s Estate Agency utilise our iRealtyPro service. Working with a team of dedicated marketing account managers, Wilson’s Estate Agency send bi-monthly newsletters accompanied with open home and new listing emails to optimise brand awareness, engagement and leads from within their database. 

 

#1 Domain Residential – Property of the month 

We proudly present the winner of August’s Property of the month to Domain Residential on this spectacular coastal home. 

The Property:  

  • 14/92-94 Ocean Street Narrabeen
The Results: 
  • 1406 views and 187 clicks
  • 13.3% clicks per view

Congratulations to all of our August winners. We are thrilled to see what out clients achieve with iRealty as part of their digital marketing strategy. 

Click here to see July winners. 

October 14, 2020 iRealty Awards- September 2020 Results
October 12, 2020 How software supports the full real estate cycle (and beyond)
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