iRealty has been helping real estate professionals for nearly 2 decades. From agents just starting out to offices of 50+ personnel, we have had the pleasure of working with all types of real estate specialists. With our 18 years of experience comes a level of refinement that allows both our software and services to complement and streamline contemporary real estate practices. By providing an industry leading marketing software and access to marketing professionals, our clients are achieving some of the best results in the industry.
Whilst, working with thousands of agents, property managers and administrators over the years has made our business what it is today, we believe in solving the challenges that real estate professionals currently face. Here are 5 of the most common challenges in real estate and how iRealty overcomes them.
Number one on the list should not come as a surprise. Almost all agents at some point in their career have experienced the dread of low stock. At the end of the day being a real estate agent is about selling properties and you won’t make money if you don’t have properties to sell.
When a client comes to us with this challenge we start with these 3 tips:
On average you get $38 back for every dollar you spend on email marketing. Unlike other industry software solutions who assist in lead generation, iRealty does not charge you extra for leads coming from your own database. However, we do instantly notify you of – appraisal requests, return to market interest, subscribers who are highly engaged and other customised leads you want to receive. We deliver them straight to your phone so you can contact them within minutes.
Say you have a database of 500 people, your investment on iRealty marketing would be under $50 per month. Let’s say 3 people request an appraisal after you send your first email and you list and sell 1 of them. If the property was worth the QLD average of $411K your gross commission is just over $11k. Your investment has paid for itself over 220 times!
Then if you add in the brand awareness you gain and buyer interest, you are increasing your ROI even further.
Challenge three is particularly important for newcomers. Collecting the name and contact details of people who are in the market at any one time is detrimental to your success. In the example above we outlined that around 5% of your database will make a move in the market in the next year. As an agent your database is your biggest asset, with each contact potentially worth $500.
Here is how we help our clients build and maintain their biggest asset:
I recently read an article that stated one of the only places buyers could find listings was on large portals like realestate.com. However, what if there was a way for you to promote your listings to interested buyers without them being able to easily navigate away to competing agents listings?
iRealty’s smart filters allow you to send listings to those who are actively engaged in the property market. By sending relevant content you are not waiting for buyers to come to you to enquire. You are also improving their buyer experience by ensuring they only receive listings they are interested in.
By accomaning relevant content and sending frequency with the iRealty ‘property page’ you will create a way for all interested buyers to receive listings that fit their criteria. As well, a place they can view all of your listings without navigating to other agents properties.
53% of agents say their biggest concern is managing their vendors expectations. Gaining the highest price in a timely manner is make or break for the relationship you have with a vendor and their subsequent referral business. Luckily, building and maintaining relationships with your vendors is something we take seriously.
Our tips for building and maintaining relationships with your vendors, during the sales process and beyond:
Key Takeaways: We work with thousands of real estate professionals to overcome typical challenges within the industry. From low stock to building a database we are determined to achieve the best results for our clients.