Earlier this month we delivered a call to action focused directly on subscribers booking private inspections through iRealty newsletters. Now we are pleased to present you with our latest feature update which focuses on making it easier for agents to feature videos in their email marketing. Thus, their audience benefiting from more video content. At a time where face to face interactions are limited, video is even more important.
Due to large email clients like Outlook not supporting embedded video, many email platforms like iRealty have had to get creative with the way videos could be presented in emails.
Here are 4 reasons videos should be used in your email marketing:
People are spending more time online
Website traffic is up as much as 22% worldworld. With people in most countries having a level of social distancing, everyone are going online to shop, consume media and stay informed with the outside world.
Video increases conversions and sales
54% of people said they prefer video over any other form of content from a brand. This means you get more ROI when a video is included in your marketing. If that fact is not enough to convince you. According to Hubspot videos help create trust with brands. In fact, people will choose videos over text when presented with both options. Now more than ever buyers and vendors need to see you out there doing your thing. Keep it professional but don’t worry if you are a novice.
Video is easier to make now more than ever
It is now easier, cheaper and more important to create video content. Gone are the days when you needed an expensive production company to storyboard an elaborate drone shoot. Yes, there is still scope for this if the budget permits but, buyers are desperate for content and forgiving of the quality. Motivated buyers will be limited in the properties they physically see so ensuring your properties are as accessible as possible will help to ensure your listings are the ones do see. If you are not confident in your ability to create a video, check out our recent blog for easy software for video beginners.
70% of people prefer to receive real estate advertisement via email
Distribution of video has always been a little trickier via email when compared with social media. Some industry leading emails clients do not support video files. However, iRealty is overcoming this with our latest release. Now, clients using the property pages can have a video feed directly from their portal and instantly play when a subscriber clicks on the property.
How it works:
If you have a video in your CRM or property uploader, iRealty can now embed the video on your property page.
What this means is where relevant a play button overlay will be present on the listing and allow subscribers to watch the video. This all happens within iRealty’s tracking space so you know who has viewed it.
Key takeaways: Now more than ever Real Estate professionals will benefit from the use of video. iRealty has overcome limitations from industry leading email clients to enable our clients to incorpate more video in their email marketing. It is now easier to create and send videos and the perfect time to do so.
