The world is changing and our tip is to ‘Embrace the change’.  The real estate industry was already heading down the path of virtual business, digital media and reduced geographical limitations. While we did not expect a pandemic to be the tipping point, it is important to see the positive and realise when this is over your business will have the means to contact, engage and do business with more people.

With open homes on hold for a while, agents have had to adapt by adopting online measures to safeguard their businesses. That is why iRealty has just launched a Private Inspection Call to Action (CTA).

A CTA is an instruction designed to trigger a response from your audience, usually using urgent phrases like “book an inspection”, “Get an appraisal” or “Contact now”. 

We know adding a CTA in your marketing can generate up to 83% more leads on average, this is exactly why we have added them to our client’s templates.

How it works: 

A subscriber clicks on ‘more listings’ in your newsletter taking them to a property landing page. They will then have the option to ‘book a private inspection’. There, they can leave their details and prefered time(s) for a private viewing of the property. We will deliver you with an instant lead alert so you can contact them without delay.

You can offer them a private face to face inspection or if they would prefer, a video walk-through of the desired property. You can check out our guide to video open homes here. 

Our private inspection CTA is the first of our feature updates being specially released inlight of the current market, so stay tuned for more to come.

Key takeaways: The world is changing and Real Estate has to change with it. iRealty is determined to decrease the negative impact our clients experience during this time. Our private inspection CTA allows our clients to keep as close as possible to ‘business as usual’ and remain operational.