With the new year fast approaching it is time to start considering your marketing goals for 2020. While many of us might see January as a slow month to enjoy some ‘quiet time’ with family, it is equally important to not let your marketing channels ‘go quiet’.  

We are not suggesting that you be sitting in your office creating endless amounts of content while your friends enjoy a picnic at the beach. In fact, we would like to give you some simple tips on using the New Year to your advantage.  

With the New Year comes new possibilities. In fact, a new year nearly always brings new interest in the market. Our number 1 recommendation is to get started on your 2020 marketing goals early and don’t overlook the value of marketing in January! This means having some ideas in the works prior to finishing up in 2019. 

Here are some tips from our marketing experts!

Step 1 – Set Goals 

Whether you are working with our Digital Marketing Experts or just setting your goals in office. It is important to set some measurable objectives. Here are some examples you can set and measure for your marketing. 

• To increase your database size by 20% throughout 2020 
• To post everyday to your Business Facebook profile
• To send a monthly newsletter to your database 

Whatever the goal may be it is important to ensure you can measure its success. 

Step 2 – Create Content 

Now once again if you are using our DME package we take care of this for you! In fact, our team of experts have comprised a unique strategy for January alone. If not, here are some examples we have created for you. 

Email marketing:

Your first e-newsletter for 2020 is arguably one of the most important that you send all year. It is the perfect time to demonstrate your knowledge in the local market and show off your recent successes. It will also reveal those who may be interested in the market in 2020. But what to include? 

1. A short personalised introduction. This is a summary of the above to get people excited and reiterate your expertise. It is important to address your introduction with the 1st name of each of your contacts. 
2. A new listing or ‘Sneak peak’! Do you have an exciting listing that you know won’t last long? Add this as your feature property in your newsletter. Hint- Offer this to a vendor as part of a listings overall marketing!
3. A sale case study! If you have a recent sale with a great result, it is important to share this with your audience. If a recent vendor has provided a testimonial include this in the case study!
4. Facts about market predictions. The new year brings new interest and with excitement comes the unknown about what to expect about the market. Let your community know when is the right time to buy and sell. 
5. Link to your listings. Use a landing page to display your listings. We want to keep to newsletter short and sweet while also providing easy links for people to view more information about your listings if they choose to view it. 

Social Media:

We see so many Real Estate social media pages stop posting at the end of the year (which leads to a slow start in January). It tends to be one of those things that gets put on the back burner when returning to the office. Not only does this make it harder to get started again, you will also run the risk of limiting your post engagement as Facebook prioritises pages with consistent posting.  

Here are some examples of posts for the new year:

Your first day back. Notify your audience when you are back up and running! If you haven’t shared a recent picture of your team this would be a great opportunity. Share with a short message welcoming everyone back to work. 

Share market predictions. Be honest but not negative. What are the positives for real estate in the current economic market? Keep it simple use language most people will understand that can easily translate to help make buying and selling decisions easier. 

Boost a post! As we said social media in the real estate industry tends to be quieter in January. This means a small budget could go further with there being less clutter in the social media advertising space. 

Extra tips:

Offer offer offer! 

Whether it be complementary appraisals, suburb profiles, or subscribing to your database for relevant content you cannot it is important to provide complementary services to your audience. 

*Note: keep your social media well balanced with about 20% sales focus and 80% community focus.

Step 3 – Schedule your content 

For more information on scheduling your first email campaigns in 2020, check out our blog on Emails this Christmas period.  

If you want to be extra organised you can even schedule a boosted post on Facebook prior to leaving the office this year! 

Are you worried about your marketing going quiet in the new year? Our Digital Marketing package (DME) offers a great answer to achieving your goals. We will take care of tailored content including 5 social media posts per week and at least 1 hand crafted newsletter a month. Click here to speak to our team.

Remember if you aren’t marketing in January you could be jeopardising that early 2020 interest.