We redesigned iRealty’s new Dashboard to showcase the key insights uncovered from your digital marketing campaigns in the simplest way possible.

We break it down into four main categories: Subscribers, Properties, Reports, and Campaigns.

You can expect to see the…

Subscribers

• That are current in your account
• Reached through email, SMS, and your property pages
• Engaging with your campaigns through clicks and interactions
• That have generated iRealty lead alerts
• That have requested appraisals
• That have interacted the most over the last 30, 60, or 90 days

Properties

• That are current in your account
• Viewed through email, SMS, and your property pages
• Clicked in your email, SMS, and property pages
• That have generated iRealty lead alerts
• That have received enquiries
• That were popular with contacts over the last 30, 60, or 90 days

Reports

• That have been generated from sent campaigns
• Average open rates
• Average click rates
• Average lead rates
• Overall lead breakdown over the last 30, 60, or 90 days

Campaigns

• Sent within the last 30, 60, or 90 days
• Type, such as email, automated email, SMS, or social media post
• Status, such as created, scheduled, or delivered
• Agent that created it

We’ve also added new charts to show users the conversion rates of key statistics.

For example, the outer ring of the Subscriber chart shows how many contacts your campaigns reached out of the total current subscribers in the account.

The middle ring shows how many contacts clicked on links from the total subscribers that viewed your campaigns. And the inner ring displays the ratio of subscribers that generated leads from the subscribers that clicked on different links.

In the middle of the Subscriber and Properties chart you will find the total appraisal requests and property enquiries submitted during the time period you’ve chosen.

In addition to showing you more key insights and statistics, we have linked almost everything you see in the Dashboard to areas of iRealty that handle each section directly. Want to see the subscribers who generated leads or the top properties insights? Just click through. You can use the Dashboard to navigate to nearly any page within iRealty’s four main sections. 

If you have any questions, you can hover over each section and read its description, or contact our support team and we can provide greater guidance. Let us know what you think in the comments below!