If using the right tools matter when you’re building a house, the same can be said for email marketing.

Using the right tools for the job can get you ahead of the game saving you time and money. Our simple email builder connects our user-friendly tools to industry-specific content. It only takes minutes to complete and you can add your personal touch.

Putting together a stunning email to produce more real estate leads while saving time and increasing profits is easy with iRealty.

Matt Lancashire, from Ray White New Farm says, “of all the systems I have used over the years, iRealty is at the forefront of both efficiency, presentation and productivity. What used to take me hours, now takes me minutes.”

Our simple email builder for real estate works in four easy ways

1. Select Integrated Properties

Managing multiple social media accounts is already challenging, let alone knowing how to link and share your listings across platforms. Integration makes this easy. Upload your properties into iRealty and then easily add them into your email campaigns. From there, you can share directly to your social media profiles. You’ll continue to grow your audience and track your campaign results at the same time. Leverage your reach by working smarter not harder.

2. Content Library

Relevant content is a powerful tool to provide more value to your subscribers and nurture relationships.

We know writing engaging content isn’t easy, and often time-consuming. Free up your time by browsing our content library. Select from thousands of real estate articles, local news, entertainment and even seasonal recipes. Fuss free, beautifully designed content that’s viewed seamlessly across devices will save you time and money.

Depending on how your subscribers interact with the content will indicate their engagement levels. These are valuable insights to identify what your contacts are interested in and how we can segment them further.

3. Use provided calls-to-action

Give clear directions in your emails to guide subscribers to the next course of action. Increase the power of your email campaign by utilising our call-to-action buttons to direct your customers to complete a task. For example, include a “register now’ button for OFI listings or a ‘learn more’ button to drive traffic to your website. These buttons give clear instructions to fulfill a goal and provide useful insights into conversion rates and customer behaviors.

4. Your Personal Touch

We know maintaining a strong personal brand is important so your contacts can quickly identify your email from the masses. Add your personal touch to your email campaigns while nurturing your relationships and staying front of mind. Our content library also includes personalised messages you can add to your emails along with your latest properties. You can also add in relevant youtube video links and articles to keep your contacts engaged.

Key takeaways: Creating effective emails can be easy if you have the right tools for the job. You don’t have to write emails from scratch to maintain a personal touch. You just need to know which elements to include. The key is to understand who your customers are and what information is relevant to them. Direct them with a clear call to action and track the results. When you have access to a system that provides the content for you, email marketing becomes a breeze.