Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results.
However, only emails specifically designed to generate leads will elevate your efforts, and set you apart from most agents.
We have identified 5 ways you can empower your emails to not only strengthen your connection with contacts, but also learn who is prepared to make a move. To make sure your property newsletters generate leads, try the following tips in your next email.
Be personal – Your emails are the perfect opportunity to display your personality and unique charm. Even though you may be sending your newsletter to a massive audience, you can still add elements to make it feel personal and intimate. Embrace conversational language, and include a friendly image to establish a relationship, and help them feel comfortable with you. As their trust grows, they will seriously consider your offers.
Here, we can see Nathan included a great personal photo, and included a small message for his readers. As well, he included his contact details (discussed below) and made sure to link them to his email and social media pages for simple redirection.
Contact Details – Your contact details should be clear and visible, or easy to find in your newsletter. The longer it takes your followers to find your details, the less likely they are to contact you. With most people viewing emails on mobile devices, it also helps to have your phone number and email address clickable. This way they can contact you directly from your email, and they won’t get side-tracked in their own email system or by adding your number in their phone manually.
Call-to-Action Buttons – Every email you send should encourage your contacts to act in some way, like to view your listings, or read helpful tips. Effective calls-to-action will convince your readers to accept your offer, and click to learn more. They should be clear, concise, and standout from the rest of your content. Each time your subscribers click a link inside your email, you receive insights into your subscriber’s interests, which makes it easier for you to make meaningful connections with them later. Your subscribers click history details their client journey. By knowing their interests, and what stage of the journey they are on, you can send targeted signposts to guide them towards your services.
Jarrod included a few Calls-to-Action near the top of his newsletter beside his personal details. They are effective because they are clear and they stand out.