Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different.
However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive real estate market creates a dangerous environment for the idle agent. You must focus what little time you have on activities that sell listings. Anything else is dead weight.
Even if time is available, the odds are social media marketing is still a bit of a mystery to you. Posting content is simple enough, but with only 3 to 5 percent of followers seeing your organic posts, a deeper understanding of social media’s marketing features is required to develop a significant presence.
Given these large hurdles to success, people often give up before they see the fruit of their efforts, or keep plugging away with a blind hope that their hard work will eventually pay off. This is unfortunate, given the potential reward that awaits those savvy agents that use social media to their advantage.
To get you started, we have compiled a shortlist of best practices that can save you time, and help you become familiar with social media’s core features.
Social media isn’t going anywhere. If agents expect to be relevant in the next ten years, they need to build their digital presence and utilise the unfamiliar tools and features social media offers. Only then will they unlock the power of social media.
How have you used social media effectively in your marketing? Let me know, I would love to share additional insights to help you find more success. Just share in the comments below.