A cornerstone of marketing is creating personal and relevant content and connecting to the right people at the right time. iRealty has developed a solution specifically for real estate agents who don’t have time to be news and IT gurus and who want to stay on top of their email marketing.
Shortly after joining, using templates individually designed by iRealty for your business, our clients can easily create powerful marketing communication pieces including newsletters, listing proposals, surveys, email property alerts and SMS campaigns.
With iRealty, you can easily draw on content from numerous categories, for example: the Real Estate Institutes, Property Observer, RP Data, Council News as well as national, international and local news feeds. You will have access to recipes, horoscopes and quotes of the day. So if you find in your local news feed that a new supermarket has been approved, you could include that story in a newsletter as that would be of specific interest to your target market.
You don’t have to go and seek out the news that impacts your market because with iRealty the news is delivered to you. All you have to do is select what kind of content you want and you can send a meaningful property enewsletter in five minutes!
Each sales agent or property manager can personalise a campaign for their own clients. Further, iRealty enables agents and property managers to send different content to different categories of clients such as investors, buyers, sellers and property management clients.