3 ways to win more listings and keep vendors happy

According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing was part of the problem as well. “Properties will need a multi-tiered strategy that can be measured and bring in results, and unfortunately, many agents lack the skills or technologies to ensure success in this area.” Luckily, we are happy to offer three tips that will help agents develop an effective strategy to win listings and help them manage their vendor’s expectations.

By Stephan Trone | February 16, 2018 | Marketing Tips

Here’s how the Facebook Update will affect your marketing

With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this to say about the update…

By Stephan Trone | January 16, 2018 | article, Marketing Tips, social media

Best (and worst) real estate subject lines of 2017

I am willing to wager your inbox overflows with new emails every day. I know mine does. Every morning I wake up to dozens of new messages waiting to be read. Some will be Facebook notifications, others will be airline advertisements, and a few will be actual messages from real people. My first response is always the same; scan the subject line and determine if the email is valuable to me. If not, I swipe right and delete. If it is, I might read it immediately, or come back later when I have more time to wander. Either way, emails that don’t make the cut are lost forever.

By Stephan Trone | November 23, 2017 | Marketing Tips, Uncategorized

3 Statistics You Need to Know

Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI. However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of email marketing. They allow you to identify people interested in your services, and better understand their interests, but where do you begin? Most email systems provide so many statistics it’s hard to know what you’re looking at. Not all […]

By Gabby Blackley | June 2, 2017 | article, Marketing Tips

Attracting an Audience

You don’t have time to knock every door in town or call every number in the phone book. (Remember those?) Yet, in order to find success, you need to connect with more people than ever before. An effective digital marketing strategy is the solution. It will expand your potential client pool by providing new digital spaces to meet people and showcase your talents. Even if you had the time to knock doors, it’s unlikely your efforts would be very effective these days. Consumers tend to prefer to research brands before committing to large transactions. That’s why it’s essential to establish an online presence that leaves a positive impression on your potential client and enables you to build a relationship with them. The purpose of this stage in the digital marketing […]

By Stephan Trone | January 13, 2017 | Marketing Tips, social media

Marketing Tips

Showing all posts from the Marketing Tips category.

3 ways to win more listings and keep vendors happy

Here’s how the Facebook Update will affect your marketing

Best (and worst) real estate subject lines of 2017

3 Statistics You Need to Know

Attracting an Audience