Marketing Tips

Why Tracking Vanity Metrics Might be Hurting Your Marketing

When it comes to marketing, creating content and playing with the latest digital toys may be more fun than analyzing your data. But without evaluating results, it’s impossible to understand the return on investment, or how to improve it. To make matters worse, there is a right way and a wrong way to analyse your marketing data. Some data points might make you feel great, but they may add very little value. These are known as vanity metrics. They’re flashy numbers that look great on paper but have no clear benefit, [...]

By |2018-09-27T14:32:20+00:00September 27th, 2018|article, Marketing Tips, social media|Comments Off on Why Tracking Vanity Metrics Might be Hurting Your Marketing

Three keys to success from Australia’s top real estate agents

Over the last few months, I have had the chance to catch up with a few of our top performing real estate clients that average over 100 sales a year. These chats tend to wander across a wide range of topics, but my purpose is generally the same. I want to answer two questions: what problems do they have that I can help solve, and how has iRealty helped them achieve success. In this process, I have been surprised to uncover a few reoccurring themes that seem to connect directly with [...]

By |2018-09-27T12:35:52+00:00August 31st, 2018|article, Marketing Tips|Comments Off on Three keys to success from Australia’s top real estate agents

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could [...]

A few questions to increase your marketing ROI

Ever feel like you spend hours on your digital marketing and don’t see the return that you feel that you deserve? If you answered yes, it could mean you are not optimising your digital marketing to the best of its ability. Although digital marketing goals will differ, most relate directly with these 3 key ideas (or at least they should); […]

By |2018-06-19T10:14:50+00:00June 19th, 2018|article, Marketing Tips|Comments Off on A few questions to increase your marketing ROI

Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels. […]

By |2018-07-16T15:12:41+00:00June 19th, 2018|Branding, Case Study, Lead Nurturing, Marketing Tips|Comments Off on Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

How to use leads to win more listings

Goal Help Australian real estate agents list and sell more properties by generating and converting leads. Steps Understand how an effective CRM and smart email marketing system produce qualified leads from your own database. Plan and execute actions required to convert leads to listings and sales. Overview What is a good “real estate lead” and how can I use them to grow my business? […]

By |2018-05-30T11:55:23+00:00May 28th, 2018|article, Lead Nurturing, Marketing Tips|Comments Off on How to use leads to win more listings

3 ways to win more listings and keep vendors happy

According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing was part of the problem as well. “Properties will need a multi-tiered strategy that can be measured and bring in results, and unfortunately, many agents lack the skills or technologies to ensure success in this area.” [...]

By |2018-02-16T12:22:07+00:00February 16th, 2018|Marketing Tips|Comments Off on 3 ways to win more listings and keep vendors happy