Branding

Print vs Digital Marketing: The perks for Real Estate

If you ask anyone, I bet they’ll admit that digital marketing is the future. Despite this, a lot of agents still allocate over half of their marketing budgets on print media. I was astounded when a client told me that they spent over $6,000 per month on print media alone. This is just shy of 10 times more than the average digital marketing spend. With this in mind, if print media is on the way out, what digital marketing tactics should agents adopt to improve their strategy? And what are the [...]

By |2018-10-26T12:20:51+00:00October 26th, 2018|article, Branding, Marketing Tips, social media|Comments Off on Print vs Digital Marketing: The perks for Real Estate

Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

A brief conversation with Anthony Tripodi from Belle Property Newtown. iRealty teamed up with Anthony nearly a year ago to provide digital marketing services designed to build brand awareness through social media, engage contacts through email marketing, and identify leads using both channels. […]

By |2018-11-07T11:08:28+00:00June 19th, 2018|Branding, Case Study, Lead Nurturing, Marketing Tips|Comments Off on Case Study: A conversation with Anthony Tripodi from Belle Property Newtown

The Unspoken Risks of Automation

Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed automation. Yes, we all dream of a future in which our meters long list of monotonous tasks is swept into an automated system. This machine will do it all; door knocking, cold calling, blog writing, client [...]

By |2017-11-07T15:22:14+00:00November 7th, 2017|Branding, Identity, Uncategorized|Comments Off on The Unspoken Risks of Automation