The Unspoken Risks of Automation

Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed automation. Yes, we all dream of a future in which our meters long list of monotonous tasks is swept into an automated system. This machine will do it all; door knocking, cold calling, blog writing, client [...]