Email or Social Media Marketing?

What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may damage your prospects as well. It is safe to say that your email and social media marketing should be on the same page if you want your efforts to pay off. To help you optimise your efforts, we have […]

By Gabby Blackley | August 15, 2017 | article

Create Emails that Produce Leads

Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results. However, only emails specifically designed to generate leads will elevate your efforts, and set you apart from most agents.

By Stephan Trone | July 28, 2017 | article

Elevate your Social Media Marketing

Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different. However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive real estate market creates a dangerous environment for the idle agent. You must focus what little time you have on activities that sell listings. Anything else is dead weight.

By Stephan Trone | July 11, 2017 | article

3 Statistics You Need to Know

Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI. However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of email marketing. They allow you to identify people interested in your services, and better understand their interests, but where do you begin? Most email systems provide so many statistics it’s hard to know what you’re looking at. Not all […]

By Gabby Blackley | June 2, 2017 | article, Marketing Tips

Best day and time to send real estate emails

Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful. So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you have ever asked yourself when is the best time to send your emails, keep reading. I bet the findings will shock you. Using thousands of email campaigns with millions of recipients, we have identified the best days and times […]

By Stephan Trone | May 15, 2017 | article

The Advantages of a Fresh Database

You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated. These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge. People can update their email addresses, names and living situations at any time. According to recent studies, 50% of your database is obsolete within a year. If your contact’s details are out of date, you reach fewer people and run the risk of sending irrelevant content, which hurts more than it helps. However, keeping your database current will have vast impacts. Updating your contacts will allow you to extend your reach, make better connections, and turn contacts into clients.

By Gabby Blackley | April 11, 2017 | article

Ignore Social Media at your own peril

The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users. That’s right. Billion. With a B. With numbers like these, it’s obvious why businesses everywhere scramble to jump on the social media wagon: ignoring these cultural shifts will leave you blinded by the dust of your competition. This leads many businesses to embark on a social media blitz, opening accounts in all the major platforms and blasting content without much consideration of purpose or target. Unfortunately, the immediate posting frenzy is difficult to maintain, and often loses momentum quickly. Many are left with multiple […]

By Stephan Trone | March 16, 2017 | article

5 emails to help you hold on to clients

You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be effective, although most marketers would consider those fighting words. The reality is you don’t always have enough information to develop a targeted message for each contact (unless you’re some sort of wizard, you probably don’t have the time for […]

By Stephan Trone | February 2, 2017 | article

5 ways to maximise the impact of your emails

It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it. Why is that? Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway. However, there are some goals that we should cling to, especially in business. Specifically, as technology continues to transform the market, we need to adjust our strategies and improve our tactics. So, to help you improve your marketing efforts, we have selected five ways you could increase the effectiveness of your email campaigns.

By Stephan Trone | January 10, 2017 | article, Uncategorized

Are your marketing efforts hurting you?

Anyone who is older than the iPod will know how transformative technology has been for businesses over the last twenty years. Nowhere is this more obvious than the world of marketing, and the real estate industry is not immune to these changes. It’s common knowledge that today’s market requires a digital presence, which is why most offices readily adopt the latest gadgets and apps. Do you have a website? Of course! Facebook? Obviously… Blog? Check… Instagram? Yep… Myspace? No comment… Harder question: Do you know the role each one plays in your quest for business growth and client acquisition? And, more importantly, is each one functioning properly? Unfortunately, you may be wasting energy without a coherent strategy in place, and, worse yet, even doing harm. There are three main ways […]

By Stephan Trone | December 13, 2016 | article

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