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Case Study: Jarrod Perry’s Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers. […]

By | October 12th, 2017|article, Case Study, Identity|0 Comments

Email or Social Media Marketing?

What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may [...]

By | August 15th, 2017|article|0 Comments

Create Emails that Produce Leads

Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results. However, only emails specifically designed to generate leads will elevate your efforts, and set [...]

By | July 28th, 2017|article|0 Comments

Elevate your Social Media Marketing

Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different. However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive [...]

By | July 11th, 2017|article|0 Comments

Best day and time to send real estate emails

Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful. So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you [...]

By | May 15th, 2017|article|4 Comments

The Advantages of a Fresh Database

You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated.  These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge.  People can update their email addresses, names and living situations at any time.  According to recent studies, 50% of your database is obsolete within a year. If your contact’s details are out of date, you reach fewer people and run the risk of [...]

By | April 11th, 2017|article|0 Comments

Ignore Social Media at your own peril

The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users. That’s right. Billion. With a B. With numbers like these, it’s obvious why businesses everywhere scramble to jump on the social media wagon: ignoring these cultural shifts will leave you blinded by the dust of your competition. This leads many businesses to embark on a [...]

By | March 16th, 2017|article|0 Comments

5 emails to help you hold on to clients

You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be [...]

By | February 2nd, 2017|article|8 Comments

5 ways to maximise the impact of your emails

  It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it.  Why is that?  Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway.  However, there are some goals that we should cling to, especially in business.  Specifically, as technology continues to transform the market, we need to adjust our strategies and improve our tactics.  So, to help you improve your marketing efforts, we have selected five ways you [...]

By | January 10th, 2017|article, Uncategorized|2 Comments

Are your marketing efforts hurting you?

Anyone who is older than the iPod will know how transformative technology has been for businesses over the last twenty years.  Nowhere is this more obvious than the world of marketing, and the real estate industry is not immune to these changes. It’s common knowledge that today’s market requires a digital presence, which is why most offices readily adopt the latest gadgets and apps.  Do you have a website?  Of course!  Facebook?  Obviously…  Blog?  Check…  Instagram?  Yep…  Myspace?  No comment…  Harder question: Do you know the role each one plays in [...]

By | December 13th, 2016|article|0 Comments
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