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Top Email Tips You Need to Know for 2019

These days, it’s likely that your inbox is bursting at the seams and in need of a serious clean out. Businesses constantly bombard us with emails promoting their latest deals, leaving us more emails than we have time to flip through. What does that mean for the business on the other side of the inbox, sending emails and trying to dodge the delete swipe, or dreaded unsubscribe? One perk of providing email marketing to the Australian real estate industry is that we have access to the data of approximately 80 million emails sent each year. So we did crunched some numbers to bring you the top email tips you need to know for 2019. Remember, we recommend looking at your own reporting to make an informed decision based on your […]

By | December 5, 2018 | article, Marketing Tips

5 ways to stay warm during a cooling market

While bleak market forecasts continue to shower down in abundance, not all is dark and dreary for the Australian real estate agent. Sure, housing investment has flatlined and banks have restricted financing, but smart agents will take advantage of today’s market conditions and walk away with a stronger business. With better tools than ever and more marketing channels at their disposal, agents can get in front of more people for less cost and have better mechanisms to find buyers and sellers, and match them. So long as agents use effective strategies and tools that reach larger audiences, keep them connected with contacts, identify the market movers, win listings and sell properties, any agent can improve their business. So, what does that strategy look like? Well, to keep it simple, let’s […]

By | November 5, 2018 | article, Marketing Tips

Print vs Digital Marketing: The perks for Real Estate

If you ask anyone, I bet they’ll admit that digital marketing is the future. Despite this, a lot of agents still allocate over half of their marketing budgets on print media. I was astounded when a client told me that they spent over $6,000 per month on print media alone. This is just shy of 10 times more than the average digital marketing spend. With this in mind, if print media is on the way out, what digital marketing tactics should agents adopt to improve their strategy? And what are the exact perks?

Why Tracking Vanity Metrics Might be Hurting Your Marketing

When it comes to marketing, creating content and playing with the latest digital toys may be more fun than analyzing your data. But without evaluating results, it’s impossible to understand the return on investment, or how to improve it. To make matters worse, there is a right way and a wrong way to analyse your marketing data. Some data points might make you feel great, but they may add very little value. These are known as vanity metrics. They’re flashy numbers that look great on paper but have no clear benefit, and provide little help for future marketing decisions. Odds are you are using these metrics. So, what are they, and what should you be looking at instead?

By | September 27, 2018 | article, Marketing Tips, social media

Three keys to success from Australia’s top real estate agents

Over the last few months, I have had the chance to catch up with a few of our top performing real estate clients that average over 100 sales a year. These chats tend to wander across a wide range of topics, but my purpose is generally the same. I want to answer two questions: what problems do they have that I can help solve, and how has iRealty helped them achieve success. In this process, I have been surprised to uncover a few reoccurring themes that seem to connect directly with their achievement. I came to realise that these themes could be further reduced to three simple principles that, if followed, would lead any agent to improve their marketing, win more listings, and sell more properties.

By | August 31, 2018 | article, Marketing Tips

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could find your post, whether they follow you or not.

A few questions to increase your marketing ROI

Ever feel like you spend hours on your digital marketing and don’t see the return that you feel that you deserve? If you answered yes, it could mean you are not optimising your digital marketing to the best of its ability. Although digital marketing goals will differ, most relate directly with these 3 key ideas (or at least they should);

By | June 19, 2018 | article, Marketing Tips

How to use leads to win more listings

Goal Help Australian real estate agents list and sell more properties by generating and converting leads. Steps Understand how an effective CRM and smart email marketing system produce qualified leads from your own database. Plan and execute actions required to convert leads to listings and sales. Overview What is a good “real estate lead” and how can I use them to grow my business?

Here’s how the Facebook Update will affect your marketing

With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this to say about the update…

By | January 16, 2018 | article, Marketing Tips, social media

Case Study: Jarrod Perry's Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers.

By | October 12, 2017 | article, Case Study, Identity
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