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Why Tracking Vanity Metrics Might be Hurting Your Marketing

When it comes to marketing, creating content and playing with the latest digital toys may be more fun than analyzing your data. But without evaluating results, it’s impossible to understand the return on investment, or how to improve it. To make matters worse, there is a right way and a wrong way to analyse your marketing data. Some data points might make you feel great, but they may add very little value. These are known as vanity metrics. They’re flashy numbers that look great on paper but have no clear benefit, [...]

By |2018-09-27T14:32:20+00:00September 27th, 2018|article, Marketing Tips, social media|Comments Off on Why Tracking Vanity Metrics Might be Hurting Your Marketing

Three keys to success from Australia’s top real estate agents

Over the last few months, I have had the chance to catch up with a few of our top performing real estate clients that average over 100 sales a year. These chats tend to wander across a wide range of topics, but my purpose is generally the same. I want to answer two questions: what problems do they have that I can help solve, and how has iRealty helped them achieve success. In this process, I have been surprised to uncover a few reoccurring themes that seem to connect directly with [...]

By |2018-09-27T12:35:52+00:00August 31st, 2018|article, Marketing Tips|Comments Off on Three keys to success from Australia’s top real estate agents

To Hashtag or Not to Hashtag: The Guide to Using Your # Symbol

Gone are the days when the hashtag was just a button rarely used on your phone. The use of this unassuming symbol is now the norm in most social media interactions, and the love of the hashtag won’t be fading any time soon. For those relatively new to social media, a hashtag is the # sign, followed by a word or phrase. When posted it becomes a searchable link that connects other posts with the same hashtag. For instance if you added #sydneyrealestate to your post, anyone with that interest could [...]

A few questions to increase your marketing ROI

Ever feel like you spend hours on your digital marketing and don’t see the return that you feel that you deserve? If you answered yes, it could mean you are not optimising your digital marketing to the best of its ability. Although digital marketing goals will differ, most relate directly with these 3 key ideas (or at least they should); […]

By |2018-06-19T10:14:50+00:00June 19th, 2018|article, Marketing Tips|Comments Off on A few questions to increase your marketing ROI

How to use leads to win more listings

Goal Help Australian real estate agents list and sell more properties by generating and converting leads. Steps Understand how an effective CRM and smart email marketing system produce qualified leads from your own database. Plan and execute actions required to convert leads to listings and sales. Overview What is a good “real estate lead” and how can I use them to grow my business? […]

By |2018-05-30T11:55:23+00:00May 28th, 2018|article, Lead Nurturing, Marketing Tips|Comments Off on How to use leads to win more listings

Case Study: Jarrod Perry’s Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers. […]

By |2017-10-31T16:21:42+00:00October 12th, 2017|article, Case Study, Identity|Comments Off on Case Study: Jarrod Perry’s Impressive Rise

Email or Social Media Marketing?

What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may [...]

By |2017-08-15T13:46:13+00:00August 15th, 2017|article|Comments Off on Email or Social Media Marketing?

Create Emails that Produce Leads

Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results. However, only emails specifically designed to generate leads will elevate your efforts, and set [...]

By |2017-09-04T14:45:18+00:00July 28th, 2017|article|Comments Off on Create Emails that Produce Leads

Elevate your Social Media Marketing

Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different. However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive [...]

By |2017-07-31T02:57:46+00:00July 11th, 2017|article|Comments Off on Elevate your Social Media Marketing

Best day and time to send real estate emails

Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful. So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you [...]

By |2017-08-01T12:51:40+00:00May 15th, 2017|article|4 Comments
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