The Advantages of a Fresh Database

You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated. These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge. People can update their email addresses, names and living situations at any time. According to recent studies, 50% of your database is obsolete within a year. If your contact’s details are out of date, you reach fewer people and run the risk of sending irrelevant content, which hurts more than it helps. However, keeping your database current will have vast impacts. Updating your contacts will allow you to extend your reach, make better connections, and turn contacts into clients.

By Gabby Blackley | April 11, 2017 | article

Ignore Social Media at your own peril

The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users. That’s right. Billion. With a B. With numbers like these, it’s obvious why businesses everywhere scramble to jump on the social media wagon: ignoring these cultural shifts will leave you blinded by the dust of your competition. This leads many businesses to embark on a social media blitz, opening accounts in all the major platforms and blasting content without much consideration of purpose or target. Unfortunately, the immediate posting frenzy is difficult to maintain, and often loses momentum quickly. Many are left with multiple […]

By Stephan Trone | March 16, 2017 | article

5 emails to help you hold on to clients

You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be effective, although most marketers would consider those fighting words. The reality is you don’t always have enough information to develop a targeted message for each contact (unless you’re some sort of wizard, you probably don’t have the time for […]

By Stephan Trone | February 2, 2017 | article

Attracting an Audience

You don’t have time to knock every door in town or call every number in the phone book. (Remember those?) Yet, in order to find success, you need to connect with more people than ever before. An effective digital marketing strategy is the solution. It will expand your potential client pool by providing new digital spaces to meet people and showcase your talents. Even if you had the time to knock doors, it’s unlikely your efforts would be very effective these days. Consumers tend to prefer to research brands before committing to large transactions. That’s why it’s essential to establish an online presence that leaves a positive impression on your potential client and enables you to build a relationship with them. The purpose of this stage in the digital marketing […]

By Stephan Trone | January 13, 2017 | Marketing Tips, social media

5 ways to maximise the impact of your emails

It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it. Why is that? Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway. However, there are some goals that we should cling to, especially in business. Specifically, as technology continues to transform the market, we need to adjust our strategies and improve our tactics. So, to help you improve your marketing efforts, we have selected five ways you could increase the effectiveness of your email campaigns.

By Stephan Trone | January 10, 2017 | article, Uncategorized

Are your marketing efforts hurting you?

Anyone who is older than the iPod will know how transformative technology has been for businesses over the last twenty years. Nowhere is this more obvious than the world of marketing, and the real estate industry is not immune to these changes. It’s common knowledge that today’s market requires a digital presence, which is why most offices readily adopt the latest gadgets and apps. Do you have a website? Of course! Facebook? Obviously… Blog? Check… Instagram? Yep… Myspace? No comment… Harder question: Do you know the role each one plays in your quest for business growth and client acquisition? And, more importantly, is each one functioning properly? Unfortunately, you may be wasting energy without a coherent strategy in place, and, worse yet, even doing harm. There are three main ways […]

By Stephan Trone | December 13, 2016 | article

Make the Most of your Time

You already know what you need to do. It’s obvious. You need to meet with new clients and hold on to the old ones. It’s the how that’s the hard part. To put it simply, you are busy. To put it accurately, there isn’t enough daylight to possibly accomplish everything in your overloaded schedule. Between phone calls, paperwork, chasing appraisals, racing to appointments and delivering effective marketing, there just are not enough hours in the day. Something inevitably gets shoved to the back of the shelf with other items of good intentions, like follow up phone calls or weekly newsletters. iRealty simplifies many of these processes, giving you more time to focus on what matters most, but effective management of your digital marketing still takes up your critical time and dwindling energy. We get […]

By Stephan Trone | November 10, 2016 | article

Building Trust with your Audience

For efficiency and effectiveness, the digital market is impossible to beat. Within a single newsletter we can walk our clients through dozens of properties and offer countless services; all they have to do is click. Yet, currently the average open rate for real estate email marketing is 21%. Nearly 80% of our audience is walking straight past our eMarket without bothering to stop and take a look! One reason for this is our tendency to focus on our content, and forgetting to develop a relationship with our clients. So what’s the first step? We must gain their trust. A few easy, but necessary, steps to build trust with your subscribers.

By Stephan Trone | October 7, 2016 | article

5 Ways to Improve any Subject Line

You’ve spent hours crafting your newsletter. You have chosen specific properties and found relevant articles that will appeal to your readers. You even updated your old headshot with a recent photo and replaced the banner image with a stun You’ve spent hours crafting your newsletter. You have chosen specific properties and found relevant articles that will appeal to your readers. You even updated your old headshot with a recent photo and replaced the banner image with a stunning beach landscape. It’s sleek and fresh, and you know it will leave an impact with your readers. So, when you open your report the following day, you are surprised to learn your open rate continued its downward trend. What happened?

By Stephan Trone | September 20, 2016 | article

The Sound and Fury of Modern Marketing

It seems like Ferris Bueler’s iconic maxim, “Life moves pretty fast,” has become a bit of an understatement. From the moment we wake up we are constantly bombarded with media from all angles. We hardly have a chance to breath, let alone make rational choices. In terms of marketing, our message has to stand out more than ever. Every ad we place before our clients must engage them, and wrestle their focus away from the countless distractions that are fighting for their attention. If our content is not captivating our readers, we are not only risking immediate sales opportunities, but we are losing trust with our audience, and potentially losing their business in the future.

By Stephan Trone | August 12, 2016 | article

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Marketing tips from our experts.