Our Blog

Learn tips, best-practices and digital marketing insights from the experts at iRealty.

3 ways to win more listings and keep vendors happy

According to real estate tech company Gavl, managing vendor expectations is the greatest challenge agents face in 2018, besides winning new listings. Last year’s market slowdown is thought to be a major cause, as homeowners base their expectations on the previous 5 years historic price growth. Justin Nickerson, a spokesperson for Gavl, added that marketing was part of the problem as well. “Properties will need a multi-tiered strategy that can be measured and bring in results, and unfortunately, many agents lack the skills or technologies to ensure success in this area.” [...]

By | 2018-02-16T12:22:07+00:00 February 16th, 2018|Marketing Tips|Comments Off on 3 ways to win more listings and keep vendors happy

Here’s how the Facebook Update will affect your marketing

  With 2018 barely under our feet, Facebook has announced major changes to their newsfeed that will greatly affect your business page. Basically, they are reducing the reach, or total views, of your organic business posts. You may have already noticed the change, but if you haven’t yet, you definitely will soon. Mark Zuckerberg had this to say about the update… […]

By | 2018-01-16T13:02:32+00:00 January 16th, 2018|Uncategorized|Comments Off on Here’s how the Facebook Update will affect your marketing

Best (and worst) real estate subject lines of 2017

I am willing to wager your inbox overflows with new emails every day. I know mine does. Every morning I wake up to dozens of new messages waiting to be read. Some will be Facebook notifications, others will be airline advertisements, and a few will be actual messages from real people. My first response is always the same; scan the subject line and determine if the email is valuable to me. If not, I swipe right and delete. If it is, I might read it immediately, or come back later when [...]

By | 2017-12-15T12:32:12+00:00 November 23rd, 2017|Uncategorized|6 Comments

The Unspoken Risks of Automation

Would you rather sit down for a coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. Allow me to explain. If you google “digital marketing systems,” tech buzzwords will scatter across your screen, such as: analytics, data-driven, integration, and segmentation. But most common today is the proudly displayed automation. Yes, we all dream of a future in which our meters long list of monotonous tasks is swept into an automated system. This machine will do it all; door knocking, cold calling, blog writing, client [...]

By | 2017-11-07T15:22:14+00:00 November 7th, 2017|Branding, Identity, Uncategorized|Comments Off on The Unspoken Risks of Automation

Case Study: Jarrod Perry’s Impressive Rise

Meet Jarrod. He began his real estate career at 23, in Bulimba Queensland, and started building a profile from nearly nothing. Even though Jarrod considered himself social media savvy, it didn’t take long to realise he didn’t have the time necessary to focus on his clients and his marketing. So, he enlisted our help. Jarrod’s now 25 years old. In only 24 months, Jarrod’s database has grown to over 25,000 contacts. He has over 1,500 Facebook followers, 11,000 LinkedIn connections, and nearly 3,000 Instagram followers. […]

By | 2017-10-31T16:21:42+00:00 October 12th, 2017|article, Case Study, Identity|Comments Off on Case Study: Jarrod Perry’s Impressive Rise

Email or Social Media Marketing?

What’s better for real estate agents, social media or email marketing? Both. If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may [...]

By | 2017-08-15T13:46:13+00:00 August 15th, 2017|article|Comments Off on Email or Social Media Marketing?

Create Emails that Produce Leads

Email marketing isn’t going anywhere. Why? For starters, 73% of millennials prefer to receive ads through email according to Adestra. Additionally, email marketing is getting smarter. Gone are the days when email was just a blind advertising blitz. Today, you can create targeted campaigns with powerful AI automation that identifies leads, and delivers them to agents in real-time. This means you can spend less time juggling your marketing efforts by using proven systems that produce demonstrable results. However, only emails specifically designed to generate leads will elevate your efforts, and set [...]

By | 2017-09-04T14:45:18+00:00 July 28th, 2017|article|Comments Off on Create Emails that Produce Leads

Elevate your Social Media Marketing

Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different. However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive [...]

By | 2017-07-31T02:57:46+00:00 July 11th, 2017|article|Comments Off on Elevate your Social Media Marketing

3 Statistics You Need to Know

Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI. However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of [...]

By | 2017-09-04T14:53:04+00:00 June 2nd, 2017|Uncategorized|Comments Off on 3 Statistics You Need to Know

Best day and time to send real estate emails

Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful. So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you [...]

By | 2017-08-01T12:51:40+00:00 May 15th, 2017|article|4 Comments
Load More Posts