It seems like Ferris Bueler’s iconic maxim, “Life moves pretty fast,” has become a bit of an understatement. From the moment we wake up we are constantly bombarded with media from all angles. We hardly have a chance to breath, let alone make rational choices. In terms of marketing, our message has to stand out more than ever. Every ad we place before our clients must engage them, and wrestle their focus away from the countless distractions that are fighting for their attention. If our content is not captivating our readers, we are not only risking immediate sales opportunities, but we are losing trust with our audience, and potentially losing their business in the future.